Cistanche Desertico Kupakeja kweZvinwiwa naLei Wen

Dhizaini Cistanche Desertico Kupakeja kweZvinwiwa naLei Wen ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2026 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2026

Cistanche Desertico Kupakeja kweZvinwiwa

na Lei Wen

Mutengi: Tocreate Brand

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

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Mavara

Dhizaini

Nezvekwa Cistanche Desertico Kupakeja kweZvinwiwa

Cistanche Desertico ndiwo mugadziriro wekupakeja wechinwiwa chinobva mumiti chakagadzirwa nepeptide yecistanche deserticola. Pakeji iyi ibhokisi diki rinokwana zviri nyore mubhegi. Chimiro chacho chakareruka uye chine zvikamu zvinobatanidzwa, saka chinwiwa chiri mukati chinogona kubviswa mushure mekuvhura kamwe chete. Bhokisi iri rakagadzirwa nekadhibhodhi chena rine chidhindo chegoridhe foil, izvo zvinotsigira maonero ari nyore uye ane hunhu. Mugadziriro uyu unosiyana nechitarisiko chinorema chekupakeja kwemishonga yechinyakare yesimba uye unotarisa tsika dzezuva nezuva dzevashandi vechidiki vemuhofisi.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Cistanche Desertico Kupakeja kweZvinwiwa, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Cistanche Desertico Kupakeja kweZvinwiwa inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Cistanche Desertico Kupakeja kweZvinwiwa inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: This project focuses on the "Zhuangben" brand of Cistanche deserticola peptide plant-based beverages under Dong-E-E-Jiao, targeting modern office workers and creating a functional and aesthetically pleasing energizing tonic. Structurally, it adopts a portable, compact box design, aiming to be a "magic little black box in young people's bags," with a lightweight, modular design enhancing the on-the-go energy capsule experience. The overall minimalist style breaks away from the traditional heavy image of tonics, achieving a fusion of traditional tonic wisdom with contemporary youthful aesthetics and efficient lifestyles, injecting youthful and international vitality into the brand.
Kukura & Kupakiwa: 230*158*145毫米
Matagi: Big health brands, plant-based beverages, packaging design
Tekinoroji Yekugadzira: White cardboard box with gold foil stamping.
Changamire yeDhizaini: How to create a brand super symbol, form differentiated brand assets, and increase product sales on e-commerce platforms.
Tsvakurudzo: 1. Research Objective: To help desert Cistanche deserticola herbal products penetrate the youth market.

2. Methodology: First, market demand was surveyed, then product characteristics were considered in the design, and finally, the design effect was verified. The entire process revolved around "user appeal, practicality, and distinctiveness."

3. Research Conclusion: The black and gold color scheme and portable, compact packaging design were well-received by 85% of participants, and 90% believed that its portability met daily needs and allowed for quick identification of the product's core selling points.

4. Insights and Impact: Young people prefer simple, high-end, and portable packaging for health supplements. Abandoning traditional, heavy packaging is key to attracting this demographic. Commercially, this helps enhance the product's market competitiveness; socially, it makes traditional herbal supplements more relevant to young people's lives; and in terms of design, it provides a "youthful + practical" reference for similar plant-based beverage packaging.
Chikurudziro: Inspired by the youthful consumer trend of "light nourishment, anytime supplementation, and high efficiency," the design centers on a black and gold aesthetic, minimalist design, and portable structure to create a "capsule" that can be carried anywhere. Through youthful visual language, clear functional symbols, and modular structural innovation, traditional nourishment is truly integrated into daily life, achieving the dual value of cultural heritage and brand rejuvenation.
Nguva yePurojekiti: The project will be launched in 2025 and enter the production and sales phase.
Mafambiro eBasa: This desert Cistanche deserticola plant beverage is very easy to use. Simply open the outer box to take out the portable drink, making it convenient to carry and drink without any complicated steps. Its appearance remains unchanged; the core design is fixed, with only two simple interactions: opening and closing. Just pick it up to use and put it down to store.
Mapetenzi: donge ejiao
Nhengo dzeTimu: LEO