Wellkaya Basa Guru: Makuki eMhirizhonga Anemishonga naDheeraj Bangur

Dhizaini Wellkaya Basa Guru: Makuki eMhirizhonga Anemishonga naDheeraj Bangur ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2026 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2026

Wellkaya Basa Guru: Makuki eMhirizhonga Anemishonga

na Dheeraj Bangur

Mutengi: Brandsthan

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa Wellkaya Basa Guru: Makuki eMhirizhonga Anemishonga

Zvinyorwa zveBhuku: Sisitimu yekupakija inotaura zvakanaka nezvebetsero dzemishonga kuburikidza nekurongeka kwakajeka kwemavara nekurongwa kwakanaka kweruzivo. Mhando nhatu dzinosiyaniswa nekushandisa mavara akadzorwa, kunyatsorongeka kwegridi, uye zviratidzo pfupi pfupi kuti zvikurumidze kuonekwa. Mifananidzo yekare yemiti inotaridza ruzivo rwechinyakare rwemishonga, nepo kurongwa kwakapfaviswa kuchichengetedza kuverengeka munzvimbo dzekutengesa. Kurongedza kwakadzorwa kunotsigira kujeka nekuwirirana. Dhizaini iyi inoenzanisa zvinyorwa zvetsika nechimiro chemazuva ano, kuvimbisa kuverengeka nekusiyaniswa.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Wellkaya Basa Guru: Makuki eMhirizhonga Anemishonga, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Wellkaya Basa Guru: Makuki eMhirizhonga Anemishonga inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Wellkaya Basa Guru: Makuki eMhirizhonga Anemishonga inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Wellkaya Millets Herbal Cookies presents a holistic packaging system that integrates ayurvedic knowledge with contemporary typographic structure and clear iconography. Each variant Medho for brain support, Tejo for digestive balance, and Ojivo for immunity, is distinguished through a structured hierarchy and functional communication. Vintage herbal engravings and agricultural references reinforce authenticity, while eco-conscious material choices support sustainability. The design achieves commercial clarity and cultural depth within a cohesive visual framework.
Kukura & Kupakiwa: 174 mm x 60 mm x 198 mm
Matagi: Wellkaya, Herbal Cookies, Tejo, Medho, Ojivo, Ayurvedic Cookies, Healthy Cookies
Tekinoroji Yekugadzira: The packaging is produced using 350 GSM premium-grade paperboard for structural strength and a luxury hand-feel. Selective UV embossing highlights the product name and herbal ingredients, while gold foiling is applied to the brand logo and “Millets Herbal Cookies” for refined visual balance. Inside, a metallic organic-texture paper pouch is used for each set of two cookies to preserve freshness. The outer pouch features a custom WellKaya pattern, ensuring brand continuity and premium shelf appeal.
Changamire yeDhizaini: The main challenge was balancing wellness credibility with a premium visual language without making the product feel medicinal or overly decorative. Internally, the brand needed to respect traditional Ayurvedic values while appealing to modern consumers. Externally, limitations of paper strength, foiling precision, and UV embossing alignment required multiple production trials. Regulatory clarity, shelf readability, and cost control were also key obstacles. These challenges were resolved through material testing, simplified layouts, and refined finishing techniques that ensured both beauty and practicality.
Tsvakurudzo: This project is based on qualitative and exploratory research aimed at creating premium yet approachable wellness packaging. The objective was to balance functionality, trust, and visual appeal. The methodology included market study, material testing, and user experience mapping. Data was gathered through shelf audits, competitor reviews, material sampling, and print trials. Health-conscious consumers and retail environments were observed. The results showed improved clarity, usability, and perceived value. Key insights revealed that subtle luxury enhances trust. The research positively impacted brand positioning, shelf presence, and user engagement in real market conditions.
Chikurudziro: The inspiration emerged from examining how ancient ayurvedic formulations addressed cognition, vitality and balance. By studying ayurvedic principles and manuscripts alongside current dietary trends and unhealthy lifestyles, the project reimagines classical wisdom through a modern design framework, offering a healthier snacking alternative aligned with todays lifestyle.
Nguva yePurojekiti: The project started in April 2025 in Jaipur and finished in June 2025 in Jaipur.
Mafambiro eBasa: The outer box opens smoothly to reveal neatly packed inner pouches, making the experience clean and intuitive. Each pouch contains two cookies, ensuring portion control and freshness. The inner pack is easy to tear, keeping the cookies crisp. Clear product naming and ingredient highlights guide the user instantly. The design flows from outer pack to inner pouch, creating a satisfying, hygienic, and premium unboxing experience that performs better in daily use and storage.