Fountain Of Fortune Primary Function: Pakeji yeGore Idzva naTingwei Chang - Bank Sinopac

Dhizaini Fountain Of Fortune Primary Function: Pakeji yeGore Idzva naTingwei Chang - Bank Sinopac ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2026 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SimbiPakejingi· 2026

Fountain Of Fortune Primary Function: Pakeji yeGore Idzva

na Tingwei Chang - Bank Sinopac

Mutengi: Bank SinoPac

Mukundi weMubairo weSimbi we A' Design Award muChikwata chePakejingi

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Nezvekwa Fountain Of Fortune Primary Function: Pakeji yeGore Idzva

Book Text: Iyi seti yechipo ine pakeji yakadhirowewa ine macans maviri eProsperity Water uye envelope tsvuku yenhare inogona kushandiswa nemunhu. Dhizaini iyi inodudzira patsva tsika dzekupa zvipo kuburikidza nekutaura nyaya nemifananidzo, zvinhu zvine chirevo, uye kubatanidzwa kwedhijitari. Nekusanganisa mifananidzo yekare yeGore Idzva nezvimiro zvazvino zvekushandisana, chirongwa ichi chinoratidza zvikamu zvese zvechaipo nezvedhijitari mukati mechiitiko chimwe chekupemberera. Kubatanidzwa kwezviratidzo zvechinyakare nekushandisana kwedhijitari kunoratidza nzira inobatanidza tsika dzakasimbiswa nenzira dzemazuva ano dzekutaurirana.

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Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Fountain Of Fortune Primary Function: Pakeji yeGore Idzva, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Fountain Of Fortune Primary Function: Pakeji yeGore Idzva inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Fountain Of Fortune Primary Function: Pakeji yeGore Idzva inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: This gift set features a picture-book-inspired package, twin cans of Prosperity Water, and an interactive mobile red envelope. It reimagines traditional gifting as a multisensory experience, blending storytelling, symbolic design, and digital engagement for modern audiences.
Kukura & Kupakiwa: Box Size: 210mm x 150mm x 80mm

Material: 1200gsm cardboard with specialty red paper and foil details

Print: CMYK + gold foil + spot UV

Inner: 2 x 330ml aluminum cans (custom wrap)

Add-ons: QR code activation, integrated storytelling lid print
Matagi: Lunar New Year, Gift Box, Prosperity Water, Red Envelope, Digital Ritual, DAWHO, Snake Year, Cultural Packaging, Fortune, Gold Snake
Tekinoroji Yekugadzira: The packaging utilizes rigid cardboard wrapped in soft-touch red matte paper with precision foil stamping and spot UV finishing. The interior is lined with gold foil for enhanced visual impact. The twin beverage cans are made of aluminum and feature full-body printing for maximum brand visibility.
Changamire yeDhizaini: A primary challenge was achieving harmony between physical tactility and digital engagement. The team needed to align symbolic elements, such as snakes, gold, water, and the color red, with DAWHO's minimalist visual identity. The packaging had to serve both as a culturally resonant ceremonial object and as a seamless gateway to the mobile interaction experience.
Tsvakurudzo: This project explores how modern banking can merge with traditional gifting customs. Based on research into Taiwanese Lunar New Year practices and the symbolism of red envelopes, the design creates a hybrid experience that connects analog rituals with digital interaction, maintaining emotional value while embracing technology.
Chikurudziro: Inspired by Chinese folklore about golden snakes bringing wealth and the custom of drinking fortune water for prosperity, this design reinterprets traditional beliefs through a contemporary perspective. The illustration of the Fountain of Fortune and the integration of a digital red envelope experience present ancient cultural elements in an accessible, playful, and meaningful format for modern audiences.
Nguva yePurojekiti: Design Period: July 2024-October 2024

Production and Launch: November 2024

Location: Taipei, Taiwan
Mafambiro eBasa: Upon opening the box, users find two cans of "Prosperity Water," representing good fortune. The experience continues digitally through DAWHO’s mobile app, where users send New Year blessings via a red envelope event. Although the product lacks embedded technology, it is central to the brand’s holiday campaign.
Nhengo dzeTimu: Creative Director: DAWHO Marketing Team
TeamCopywriting and Ritual Concept: Bank SinoPac
Zvikwereti zveMifananidzo: All images by Bank SinoPac.