Chateau Loulan Kupakwa kweBhodhoro reWaini naWen Liu

Dhizaini Chateau Loulan Kupakwa kweBhodhoro reWaini naWen Liu ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2026 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SimbiPakejingi· 2026

Chateau Loulan Kupakwa kweBhodhoro reWaini

na Wen Liu

Mutengi: Shenzhen Oracle Creative Design Co.,Ltd.

Mukundi weMubairo weSimbi we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa Chateau Loulan Kupakwa kweBhodhoro reWaini

Chateau Loulan idhizaini yekupaka yewaini chena inotapira zvishoma ine doro shoma inogadzirwa muChina. Chiratidzo chacho chakagadzirwa nesimbi ine ruvara pane dzimwe nzvimbo uye kupedzisirwa kwakaita sechando, uye chinoratidza munhu wengano anozivikanwa seLoulan Beauty. Maburi akafuridzirwa nenzira yekunyora yeChinese calligraphy inonzi flying white anoumba hwindo rinooneka nepakati rinoratidza ruvara rwewaini iri mukati. Mitsetse yekunyora kwehunyanzvi pazasi pebhodhoro inoyeuchidza nzvimbo yegwenga yepanogadzirwa waini. Bhodhoro rine chiyero che76 ne76 ne300 mamirimita.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Chateau Loulan Kupakwa kweBhodhoro reWaini, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Chateau Loulan Kupakwa kweBhodhoro reWaini inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Chateau Loulan Kupakwa kweBhodhoro reWaini inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: This low-alcohol semi-sweet white wine from China's Chateau Loulan artfully blends the legend of the "Loulan Beauty" with the "flying white" technique of Chinese calligraphy. Its label features an openwork design inspired by this art form, creating a visual narrative that reveals the wine's hue and evokes the winery's storied past on the Silk Road, thereby enhancing its brand distinction and market position.
Kukura & Kupakiwa: 76mmx76mmx300mm
Matagi: Packaging Design, Chinese Wine, Wine Packaging Design, Low-Alcohol Wine
Tekinoroji Yekugadzira: The design masterfully employs metal's properties through partial coloring and a frosted finish to depict the Loulan Beauty. Fixed to the glass bottle, the metal label forms a semi-transparent window that hints at the semi-sweet white wine within and tells the unique story of Chateau Loulan. This approach offers users both aesthetic appeal and emotional resonance, elevating the overall experience and perceived value.
Changamire yeDhizaini: Consumer awareness of Chinese wines remains underdeveloped. It is essential to conduct an in-depth exploration of Chateau Loulan's brand culture and winemaking heritage, supported by systematic competitor analysis. This approach will help guide consumers to authentically experience the distinctive charm of its semi-sweet white wine, thereby reshaping their perception of Chinese wine and broadening their understanding.
Tsvakurudzo: As consumer discernment grows in China's wine market, semi-sweet white wines have emerged as a favorite among young women. Answering this trend, the winery has created a distinctive offering by weaving the story of its homeland—the vast desert and the legendary "Loulan Beauty"—into the very design of its wine. This unique identity has successfully elevated brand recognition and secured its status as a choice beverage for a new generation.
Chikurudziro: Inspired by the unique brand culture of Chateau Loulan, this design fuses the legendary "Loulan Beauty" with powerful calligraphic strokes at the bottle base, bringing the Silk Road legend to life. The "flying white" openwork reveals both the wine and the spirit of Loulan. It's more than wine—it's art, heritage, and nature's gift in one.
Nguva yePurojekiti: August - December 2024, Shenzhen, China
Mafambiro eBasa: The "Loulan Beauty" plaque masterfully employs metal with partial coloring and a frosted finish for a distinct aesthetic, while the "flying white" calligraphy on the bottle base evokes the winery's desert landscape. This design engages consumers visually and tactilely, connecting them to the brand's heritage. By communicating Chateau Loulan's unique story, it delivers a dual experience of beauty and emotional resonance, elevating both user experience and brand value.
Nhengo dzeTimu: Creative Direction: Wen Liu
Design Execution: Weijun Liu