Dhizaini Marlenka Kuputira naDavid Kantor ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2025 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2025

Marlenka Kuputira

na David Kantor

Mutengi: Marlenka International s.r.o.

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa Marlenka Kuputira

Kugadzirisa kuputira kwaMarlenka kunangana padhizaini yakachena uye inosiyana inovimbisa kuonekwa kwakasimba pasherufu uye kusiyana kwakajeka pakati pemhando dzevigadzirwa. Hurongwa hwekuputira hwakagadzirirwa kubata mhando dzakasiyana dzamakeke nezvinonaka zvinogadzirwa neuchi, huchishandisa nzira yakarongwa yekusiyanisa manyowa, maumbirwo, uye ukuru. Runako rwapamusoro rwekuonekwa runowedzera kukwezva kwechigadzirwa, uku zvinhu zvitsva nematekinoroji yepamusoro yekudhinda zvichivimbisa hunhu hwakanaka chaizvo. Dhizaini yakanatsiwa haisimudzi chete ruzivo rwemutengi asi inosimbisazve kuzivikanwa kwechiratidzo cheMarlenka nenzvimbo yayo mumusika.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Marlenka Kuputira, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Marlenka Kuputira inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Marlenka Kuputira inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.
Kukura & Kupakiwa: The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality.
Matagi: marlenka, redesign, packaging,
Tekinoroji Yekugadzira: A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.
Changamire yeDhizaini: Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.
Tsvakurudzo: The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.
Chikurudziro: The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.
Nguva yePurojekiti: The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.
Mafambiro eBasa: The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.
Nhengo dzeTimu: David Kantor
Radek Vysocký
Vojtěch Halamíček
Zvikwereti zveMifananidzo: David Kantor
Petr Vaněk