Threegun Dhizaini Yekuputira naE2W Studio

Dhizaini Threegun Dhizaini Yekuputira naE2W Studio ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2025 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2025

Threegun Dhizaini Yekuputira

na E2W Studio

Mutengi: E2W Studio

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

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Mavara

Dhizaini

Nezvekwa Threegun Dhizaini Yekuputira

Kubvira pakavambwa kwayo, Threegun yakashandisa ruvara tsvuku, ruvara rwakadzika midzi mutsika dzeChinese, sechinhu chikuru chemaitiro ayo ekuona. Ruvara tsvuku runoonekwa seimwe yepfuma yakakosha inofanira kuchengetwa mukati mehurongwa hwekuona hwechiratidzo. Kushandiswa kwemasisitimu emagiridi mukuputira kunobatanidza kurongeka. Pamusoro pekumashure kwepaketi, vagadziri vakabatanidza chimiro cheThree mudhizaini yemifananidzo nenzira yemazuva ano. Chimiro ichi chava pfuma yakakosha yekuona kuna Threegun, ichiramba ichikosha mudhizaini yavo yekuona inozotevera.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Threegun Dhizaini Yekuputira, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Threegun Dhizaini Yekuputira inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Threegun Dhizaini Yekuputira inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
Kukura & Kupakiwa: Width 58mm x Depth 134mm x Height 255mm
Matagi: Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
Tekinoroji Yekugadzira: In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
Changamire yeDhizaini: It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
Tsvakurudzo: In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
Chikurudziro: As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
Nguva yePurojekiti: The project was completed in 2024.
Mafambiro eBasa: More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
Zvikwereti zveMifananidzo: Floating Stop