Mountain Sea Rare Treasure Bhokisi reChipo cheNzungu naWu Yao

Dhizaini Mountain Sea Rare Treasure Bhokisi reChipo cheNzungu naWu Yao ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2025 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2025

Mountain Sea Rare Treasure Bhokisi reChipo cheNzungu

na Wu Yao

Mutengi: Beijing Wuyao Cultural and Creative Co. Ltd.

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa Mountain Sea Rare Treasure Bhokisi reChipo cheNzungu

Mountain Sea Rare Treasure ibhokisi rechipo repamusoro-soro renzungu dzakarongedzwa. Bhokisi iri rine magaba esimbi masere, uye gaba rimwe nerimwe rine nzungu dzinobva kunyika kana dunhu rakasiyana. Mifananidzo iri pagaba rimwe nerimwe inosanganisa mucherechedzo wemhando yebhizinesi nemifananidzo yechinyakare yechiChinese yemakomo nemakungwa yakadhirowewa neburashi. Bhokisi rekunze rakagadzirwa nekadhibhodhi rakaputirwa nedehwe rakagadzirwa, rine chibato chedehwe pamusoro netsoka dzesimbi dzakanamirwa negoridhe pamakona. Kudhindwa kunopisa (hot stamping) kunopa mitsara nemanyorerwo emavara kubuda pachena. Chikiyi chesimbi chiri parutivi chinovhura bhokisi nenhanho imwe chete iri nyore.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Mountain Sea Rare Treasure Bhokisi reChipo cheNzungu, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Mountain Sea Rare Treasure Bhokisi reChipo cheNzungu inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Mountain Sea Rare Treasure Bhokisi reChipo cheNzungu chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: This gift box combines colors of red, blue, and gold, creating a striking visual impact. It contains eight cans of nuts, each with illustrations that represent both the brand IP and the origin of the nuts. The theme incorporates traditional Chinese brushwork landscape painting, featuring mountainous and oceanic scenes with subtle brand IP characters integrated. The calligraphy, inspired by Clerical Script, while the side pattern design is simplified to enhance the gift box’s refined elegance.
Kukura & Kupakiwa: 130 mm x 430 mm x 430 mm
Matagi: Nut, Gift Box, Packaging Design, Premium Gift Box
Tekinoroji Yekugadzira: The material is made of cardboard as the main body of the gift box, with synthetic leather wrapping and sealing the top, leather handles to increase the delicate sense of touch, corners and details of the box using gold-plated metal feet to prevent the box from being deformed by the impact. The illustration lines and text on the outer box are embossed by hot stamping process, the inner can is made of silver glossy metal, the content is printed on it to realize the frosted glossy texture.
Changamire yeDhizaini: This project was a high-end program deployed by the brand in the nut segment, complementing the high-end gift boxes that were missing from the product matrix. The brand pursues packaging with visual impact, which should be able to visually express the content of the product. Based on the positioning of the high-end nut gift box, we thought it was key to de-colorize and de-hyphenate, reducing the color of the brand logo itself and making it more unified with the design.
Tsvakurudzo: This project perfectly combines the urban landscapes of different regions with brand IP, and through exquisite illustrations and narratives, allows consumers to taste food while also experiencing the customs and traditions of different parts of the world. This gift box not only meets the pursuit of quality by high-end consumer groups, but also creates a unique consumer experience through storytelling packaging design, effectively enhancing the brand's premium ability.
Chikurudziro: The inspiration of design is to travel with Three Squirrels. In order to be able to show the high quality of the product and the variety of origins. The outer box is styled with a hand-held vintage suitcase as inspiration. The gift box contains 8 jars of different nuts from different countries or regions, and 8 vignettes have been created to incorporate the brand's IP, Three Squirrels, to represent the high quality nuts brought back by Three Squirrels traveling to different regions.
Nguva yePurojekiti: The project started in November 2023 in Beijing and finished in January 2024 in Beijing, was produced in July 2024 and officially on sale in September 2024.
Mafambiro eBasa: To ensure the integrity of the picture, the box is opened from the side by a metal locking mechanism. There are no extra complicated steps to open the gift box, and the products can be seen neatly arranged directly after opening the box. Due to the large size of the box, a carrying handle is placed on the top of the box for the user's convenience. In order to minimize the burden on the user, the gift box is supported by high quality cardboard to reduce the weight.
Nhengo dzeTimu: Design Director: Wu Yao
Illustrator: Zhang Yuchen
Illustrator: Xie Boxing
Graphic Designer: Zheng Ziyang
Graphic Designer: Tan Zhen
Graphic Designer: Tang Wenhu
3D Designer: Liao Hao
Font Designer: Liu Xin