Avoya Packaging yeGirazi naSule Esra Cetinkaya

Dhizaini Avoya Packaging yeGirazi naSule Esra Cetinkaya ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2025 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2025

Avoya Packaging yeGirazi

na Sule Esra Cetinkaya

Mutengi: Avoya

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa Avoya Packaging yeGirazi

Bhodhoro yemvura yemamineral yeAvoya inomiririra kuchena, kuenzana, nekuvandudzwa. Chimiro chayo chakapfava, chinodzikira pasi chinowedzera kugadzirirwa kushandisa uku chichimirirawo kuyerera kwemvura. Label ine zviratidzo zvidiki zvakatenderera, zvinomiririra kutenderera kwekuvandudzwa nesimba rekuvandudza kwemvura ine mamineral akawanda. Yakagadzirwa negirazi rakanaka chaizvo re-extra flint, ine sarudzo dzemavara eturquoise negirini, bhodhoro inochengetedza zvirimo zvayo zvemhando yepamusoro ichipawo runako rakanatswa. Kusangana kwekujeka nechiedza kunoratidza kuchena kwayo, ichibatanidza runako rwemazuva ano nesimba rekudzoreredza rezvisikwa.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Avoya Packaging yeGirazi, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Avoya Packaging yeGirazi inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Avoya Packaging yeGirazi inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: In today’s fast-paced world, where life's demands are ever-changing and constantly call for adaptation and rejuvenation, achieving balance requires significant effort. This is where Avoya distinguishes itself as a key to a healthier life. The Avoya sparkling mineral water bottle is crafted to reflect the purity and revitalizing benefits of its premium mineral content and natural ingredients.
Kukura & Kupakiwa: Avoya bottles produced in three sizes: 200 ml (52 mm x 165 mm), 250 ml (56 mm x 175 mm) and 750 ml (78 mm x 262 mm)
Matagi: Beverage Packaging, Active Lifestyle, Sparkling Water, Gastronomic Experience, Functional Beverage, Mineral water, natural mineral water
Tekinoroji Yekugadzira: Avoya bottle produced by IS Production Method by using Soda-Lime glass material.
Changamire yeDhizaini: The challenge of the project lay in how to refine the bottle to accommodate a modern interpretation of an understated product for consumption scenarios in an active, healthy lifestyle. On the other hand, the process of adhering to the criteria for mass production needed to achieve a lightweight bottle design was a challenging factor.
Tsvakurudzo: According to data from the Gürok Group, the owner of the AVOYA brand, Turkish consumers are increasingly prioritizing health, wellness, and sustainability. In 2024, 67% of consumers expressed a demand for health-oriented products, yet only 35% of the market met these needs. Trends show growing interest in low-sugar, clean-label products, as well as experiential and functional beverages supporting holistic health. AVOYA addresses this gap with sustainable packaging and natural, preservative-free, colorant-free, and sweetener-free ingredients, helping consumers renew themselves physically, mentally, and spiritually.
Chikurudziro: Avoya's design inspiration stems from the desire to unite purity and strength, reflecting the essence of mineral water. Its broad-shouldered form symbolizes resilience, while the minimalist aesthetic highlights the product’s natural ingredients. In line with the brand identity, the revitalizing and refreshing cycle of natural minerals is reflected in the label designs. The bottles are available in 20 cl, 25 cl, and 75 cl sizes. The 20 cl version, containing plain sparkling mineral water, is produced in green-colored glass, while the 25 cl fruit-infused varieties are presented in flint glass to emphasize their diverse color options. The 75 cl version, featuring turquoise-colored glass and a special signature label, enhances its premium feel while reinforcing the brand’s commitment to a natural and health-conscious identity.
Nguva yePurojekiti: The design and development of the Avoya bottle began in Istanbul, Turkey, in 2022. In the second half of 2024, it entered production at a 20,000-square-meter facility and was introduced to the market. Avoya’s high-tech production facility in Burdur houses one of the most advanced R&D laboratories in Europe.
Mafambiro eBasa: Suitable for active lifestyles, Avoya sparkling mineral water features a bottle design that provides a pleasant drinking experience with its lightweight form and elegant silhouette. Its gastronomic approach, incorporating unique ingredient blends, complements a wide range of flavors -from elderflower to grapefruit and cherry- and can even be found on cocktail.
Nhengo dzeTimu: Bottle Designer: Şule Esra Çetinkaya
Label Designer: Landor & Fitch