Stickman Chinangwa Chikuru: Muzita reBhurendi naYitian Zeng

Dhizaini Stickman Chinangwa Chikuru: Muzita reBhurendi naYitian Zeng ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2025 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SimbiPakejingi· 2025

Stickman Chinangwa Chikuru: Muzita reBhurendi

na Yitian Zeng

Mutengi: Stickman

Mukundi weMubairo weSimbi we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa Stickman Chinangwa Chikuru: Muzita reBhurendi

Zvinyorwa zveBhuku: Stickman ndiro muzita reBhurendi rakagadzirirwa chitoro chinotengesa bubble tea muKansas City. Muzita iri rakavakirwa pamufananidzo unofadza wemhuka/munhu unomiririra zvinhu zviviri zvikuru zvinotengeswa muchitoro, icho bubble tea nezvokudya zvakabaya (skewer snacks). Basa rekunyora mifananidzo rakaitwa zvichishandiswa digital illustration ne vector drawing, kuti dhizaini iyi igone kukurudzirwa (scaled) pasina kurasikirwa nekujeka. Stickman anoonekwa pamabhena, chiratidzo chinopenya (illuminated sign), maapuroni, makatani, makapu, zvinyu (straws) uye mahomwe anoendesa zvitengwa, achishandisa simbi, jira, uye polypropylene. Chinangwa ndechekuti chive chimiro chinodziyisa uye chinogamuchira vashanyi vezera rese.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Stickman Chinangwa Chikuru: Muzita reBhurendi, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Stickman Chinangwa Chikuru: Muzita reBhurendi inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Stickman Chinangwa Chikuru: Muzita reBhurendi inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Stickman, a bubble tea shop in Kansas City, opened in May 2024 with the slogan "bubble tea and stick bite." It quickly gained popularity for its cute brand design, high-quality tea, and snacks. The shop’s warm, inclusive service caters to all age groups, earning a 4.8/5 on Google reviews. Stickman’s visually engaging branding and customer-centric experience have attracted attention from local food media and influencers, establishing it as a key player in Kansas City's food scene.
Kukura & Kupakiwa: The Stickman brand design is applied on various in-store and promotional assets, including a 12 ft x 4 ft banner, 12 ft x 6 ft LED business sign, and printed materials such as aprons, curtains, cups, straws, and delivery bags. Materials used include metal, fabric, and polypropylene. The design is scalable, ensuring consistency and clarity across both physical products and digital platforms.
Matagi: branding, shop, packaging design, illustration
Tekinoroji Yekugadzira: The Stickman brand was created using digital illustration and vector design in Adobe Illustrator, ensuring scalability for various applications. The design process involved research into local food trends and customer preferences to align the visuals with the target audience. Emphasis was placed on a playful yet clean aesthetic, ensuring versatility across digital platforms, print media, and physical signage.
Changamire yeDhizaini: The challenge was designing a brand that reflected Kansas City diverse cultural and economic landscape. While the city is known for its agricultural roots, it also has a growing multicultural food scene. Balancing this with the shop identity was key. Researching customer preferences across age groups ensured the brand resonated with the community diversity.
Tsvakurudzo: The research focused on local food trends, especially snack shops and tea places. Objectives included understanding customer preferences through interviews with various age groups and a 1 on 1 interview with the store owner to align the design with their expectations. Data collected informed the brand and customer service. The shop achieved a 4.8 out of 5 Google rating and highly recommended on Yelp, demonstrating the brands success in creating a memorable and diverse customer experience.
Chikurudziro: The inspiration for Stickman came from the desire to create a fun, approachable brand for all ages. The playful character and combination of bubble tea and skewer snacks represent the shop’s unique offerings. The design reflects Stickman’s mission of providing a warm, inclusive experience, symbolized by the mascot’s friendly expression. Local food trends and customer preferences were key to shaping the visual identity, ensuring it resonates with Kansas City’s diverse audience.
Nguva yePurojekiti: The project was done within 8 months and was launched officially in May 2024.
Mafambiro eBasa: The Stickman brand creates a seamless interaction between the customer and the shop identity. The friendly mascot and visuals immediately catch attention, making the experience fun and memorable. The consistent design across banners, signs, packaging, and uniforms enhances brand recognition. Customers easily associate the playful visuals with the shops high-quality service, creating a welcoming atmosphere that improves overall customer satisfaction.
Zvikwereti zveMifananidzo: Image: Yitian Zeng, 2024.