Adam And Eve Kupakira Kudya naAntonia Skaraki

Dhizaini Adam And Eve Kupakira Kudya naAntonia Skaraki ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2025 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2025

Adam And Eve Kupakira Kudya

na Antonia Skaraki

Mutengi: A|S Strategy, Branding & Communication

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

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Nezvekwa Adam And Eve Kupakira Kudya

Kupakira uku kunosanganisa zvakanaka kutaura ngano, unyanzvi, netsika. Kwakafuridzirwa nenyaya dzeBhaibheri neOdyssey yaHomer, kunoratidza ruremekedzo kutsika yekare yekuomesa maonde muzuva. Mifananidzo yekare yemiti nemaruva inomutsa pfungwa dzekuongorora nekuwana, kusanganisa unyanzvi nesainzi muchitarisiro chemabhuku emavambo evakwenzi vekare. Dhizaini iyi inopemberera upfumi hwezvisikwa nehungwaru hwevanhu, ichigadzira kubatana kwakadzama pakati penhoroondo, nhaka, neunyanzvi hwekuchengeta. Kupakira uku kunoshandura muchero wakareruka kuita nyaya yekuda kuziva, unyanzvi, netsika.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Adam And Eve Kupakira Kudya, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Adam And Eve Kupakira Kudya inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Adam And Eve Kupakira Kudya chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The Adam and Eve packaging combines storytelling, nature, and art, paying tribute to the ancient tradition of drying figs as first recorded in Homer’s Odyssey. The design features vintage botanical illustrations, evoking a sense of discovery and merging art with science, reminiscent of explorers' and scientists' notebooks. This unique blend of historical narrative, natural elements, and artistic expression sets the packaging apart by honouring both the fruit's ancient history and its timeless preservation.
Kukura & Kupakiwa: Height 370mm x width 190.5mm, rectangle 70mmx92 and composite 120 x 225
Matagi: Adam and Eve, sundried figs, botanical illustrations, Greek figs, Kalamata figs, nature-inspired packaging, storytelling, vintage notebook
Tekinoroji Yekugadzira: Our production technique for the labels used CMYK, screen printing, varnish and slitter rewinder. For the bags B colours Flexo UV was used. The materials used were PP white/permanent and hot foil gold as well as cotton white/S2047N / BG45WH. The special techniques used were varnish, slitter rewinder, laminate and flexo UV. The methodologies were flexo and screen printing.
Changamire yeDhizaini: The main challenge in the Adam and Eve project was to have an idea that would make this product look really different from its vast competition. We achieved this by integrating the detailed aesthetic of Victorian-era scientific notebooks into a modern packaging design.Balancing the intricacy of hand-drawn illustrations with modern production methods posed technical difficulties, as did ensuring the packaging material was both sustainable and visually evocative of the period. Achieving a cohesive blend of vintage art and contemporary functionality was a significant creative hurdle.
Tsvakurudzo: There was research done by the agency's marketing department about the competition in order to see what kind of packaging exists in the Greek and international markets. The agency also looked into the kind of by-products of sun-dried figs in order to suggest to the client other products they could produce based on the figs. The research was also a design research into the packaging trends of similar products. Everything was conducted by the marketing department of the agency with the goal to differentiate the brand from its competitors in the US market.
Chikurudziro: The Adam and Eve project draws its primary inspiration from Victorian-era scientists' and explorers' notebooks, which were filled with hand-written notes and intricate sketches documenting newly discovered species of flora and fauna. These vintage journals, combining art and science, evoke a sense of discovery and exploration. The packaging design mirrors this tradition, paying homage to the natural world and the historical methods of preserving knowledge and nature’s bounty through detailed illustrations and storytelling.
Nguva yePurojekiti: The project started in January and finished in August. It hit the US markets in September.
Mafambiro eBasa: This is a project with many variants and different operations. There is a doypack with string figs whith a seal that opens, there is a round pack protected by cling film containing crown figs, based of the traditional sun-dried fig Greek pack and there is a glass jar for fig spread which opens like a normal glass container.