Nexus Chiitiko Chenzvimbo Yebrand naResponsive Spaces

Dhizaini Nexus Chiitiko Chenzvimbo Yebrand naResponsive Spaces ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2025 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheChiso, Kushandira Pamwe neRuzivo rweMushandisi.

SimbiChiso· 2025

Nexus Chiitiko Chenzvimbo Yebrand

na Responsive Spaces

Mutengi: DC Tower

Mukundi weMubairo weSimbi we A' Design Award muChikwata cheChiso

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Dhizaini

Nezvekwa Nexus Chiitiko Chenzvimbo Yebrand

Pakati pechivakwa chakakwirira zvikuru muAustria, DC Tower yeVienna, Responsive Spaces yakasika nzvimbo yebrand yokusangana nehukosha hweshongwe: The Nexus inopa nzvimbo yokuzorora, kubatana nekubatanazve. Chishandiso ichi chemedia chinoshandisa ruzivo rwedhijitari, ruzha, uye chiedza kutakura vashanyi parwendo rwunoyevedza pamaonero uye kuvabatanidza nepfungwa nomweya wechivakwa. Interface yekubata yewedzera inobvumira vaenzi kuferefeta zvose voga. Apo zvemukati zvedhijitari zvichiratidzwa, maitiro echiedza akagadziridzwa nemavara uye akabatanidzwa nenguva anozadza kamuri.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Nexus Chiitiko Chenzvimbo Yebrand, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Nexus Chiitiko Chenzvimbo Yebrand inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Nexus Chiitiko Chenzvimbo Yebrand inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The Nexus is a central location inside the highest building in Austria, the DC Tower in Vienna, that is designed to bring its brand to life. This media installation takes visitors on a visually charged journey through the towers values and beliefs. Light emotionalizes those values with unique intensity while an interactive tablet allows individual exploration.
At the heart of the DC Tower, the Nexus is intended to inspire every time. The selected themes flood the room in colour-coded patterns to support the digital information on the display.
Kukura & Kupakiwa: The room as the size of approximately 3 meters in width and 12 meters in length
Matagi: Brand Experience, Light Installation, Interactive Installation, Immersive Brand Space
Tekinoroji Yekugadzira: A 75'' display, 48x RGB LED luminaires, foil wrapping and 8x light boxes specially developed for the room to visually redesign the (previously visible and unattractive) rear of the hotel lifts.
An iPad allows the interaction by visitors.
Changamire yeDhizaini: The biggest challenge of this project was the fact, that the space and its situation were given and not allowing regular ways of creating a brand space.
Therefore we created this design, utilizing the backside walls of the existing elevators by adding designed lightboxes, that feature in total 48 meters of controllable Led lights inside of them. This way, we were able to flood the room emotionally. It enabled us to create an immersive space, although we just used one digital display to communicate all relevant information.
Tsvakurudzo: No particular research was needed for this projects. Its main purpose is brand staging and the goal to create an additional highlight experience for tenants and visitors alike.
Chikurudziro: The DC Tower is unique building in Austria featuring an iconic facade that pays homage to the Danube that flows right next to it. The tower management has a strong believe in its values and wanted to communicate these to all visitors and tenants.
An empty space on ground level should become the new emotional center of the tower and allow all visitors to experience the unique mindset of the tower and its values.
Nguva yePurojekiti: The project started in Oktober 2023 and finished in April 2024 in the DC Tower in Vienna, Austria.
Mafambiro eBasa: The room communicated with visitors on its own by using the light installation to delivery different brand values. Nevertheless, an iPad on the entry point of the room allows visitors to actively choose between the core topics and trigger them on demand. This feature is particularly important for guides, that start their many tours through the whole tower in this room, from now on.
Mapetenzi: none
Nhengo dzeTimu: Creative Lead: Markus Pargfrieder
Design Lead: Julian Reil
Motion Design: Christian Renner
Print Design: Nathalie Kronberger
Development/Programming: Julian Reil
Zvikwereti zveMifananidzo: Image #No 1: Photographer: Florian Voggeneder
Image #No 2: Photographer: Florian Voggeneder
Image #No 3: Photographer: Florian Voggeneder
Image #No 4: Photographer: Florian Voggeneder
Image #No 5: Photographer: Florian Voggeneder

Video (Link): Video & Audio: das narrativ