RE MAX Daelim Seti YeBhurukecha naSang Ryu

Dhizaini RE MAX Daelim Seti YeBhurukecha naSang Ryu ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheKudhinda neZvakadhindwa.

BronziKudhinda· 2024

RE MAX Daelim Seti YeBhurukecha

na Sang Ryu

Mutengi: RE/MAX Daelim

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheKudhinda

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Dhizaini

Nezvekwa RE MAX Daelim Seti YeBhurukecha

Seti yebhurukecha yakagadzirirwa RE MAX Daelim, mutori wemvumo mutsva wechikero chepasirese chekutengesa zvivakwa, Real Estate Maximums (RE MAX), muSouth Korea. Inosanganisira shanduro dzemitauro miviri (ChiKorea neChirungu) uye foridha yefaira yekusimudzira mabasa ekutengesa evamiriri vekutengesa kune vatengi vanogona kuvapo. Vakafuridzirwa nekubatana nevamiriri vekutengesa, mugadziri akatungamira mharidzo dzechiratidzo yezvigadzirwa zvemutori wemvumo kuti vashambadzise masevhisi avo nekushanda kwavo. Bhurukecha ine ruzivo runobatsira, uye foridha yefaira inogamuchira magwaro ekutengesa kuti zvirerutse kubvunzana nemutengi.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne RE MAX Daelim Seti YeBhurukecha, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. RE MAX Daelim Seti YeBhurukecha inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. RE MAX Daelim Seti YeBhurukecha inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The designer and the realtors applied their expertise and experience in co-creating the collateral brief and deliverables. The bilingual editions are published to reach clients of all socioeconomic, geographic, and national backgrounds. The branded brochure and file folder promote the franchise as a powerhouse brand and the franchisee as a trusted operator. The brochure kit is designed to be all-inclusive, especially in empowering the realtors to perform a wider range of sales tasks.
Kukura & Kupakiwa: 210 x 297 mm
Matagi: RE/MAX Daelim, Brochure, Co-Design, Sang Ryu
Tekinoroji Yekugadzira: The designer executed the brochure kit to communicate the franchise brand image and the franchisee service. The cover features the cityscape of Yeouido in Seoul, where the franchisee is headquartered, as a design motif. The spreads feature the slogans, reference map, graphic figures, alphabetically indexed tables, and brandmark elements as navigable section signposts. The brochure is saddle-stitched, finished with spot coating on its cover illustrations, and printed on A4-sized paper, along with the file folder.
Changamire yeDhizaini: What real estate sales collateral is essential to the realtors' sales activities? How can the designs represent the realtors as deserving professionals? Where are the opportunities for co-design to make practical and meaningful impacts?
Tsvakurudzo: The brochure kit is designed for RE/MAX Daelim, a new franchisee of the international real estate franchise, Real Estate Maximums (RE/MAX), in South Korea. It includes bilingual editions in Korean and English and a file folder for promoting the realtors' sales activities to prospective clients. Inspired by collaboration with the realtors, the designer managed the brand communications for the franchisee products to market their services and performance. The brochure features informative content, while the file folder accommodates sales documentation to facilitate client consultation.
Chikurudziro: RE/MAX Daelim briefed on the collateral to be used in their realtors' sales activities. It is a tool for them to build client relationships leading to increased commissions. As a result, the designer co-created their first brochure kit with about 20 realtors who participated. For the brochure, participants contributed original text and photos to publish translated editions. For the file folder, they expressed its need to carry up-to-date listings and contracts for client consultation.
Nguva yePurojekiti: RE/MAX Daelim launched the brochure kit in South Korea in July 2023. The designer and the realtors participated in its co-creation from March to June 2023.
Mafambiro eBasa: The brochure kit is primarily used by the realtors for client consultations. With the brochure and file folder designs, they can locate information about their work, track records, and even research for sales purposes. The English edition is used to consult with clients and businesses at home and overseas. These opportunities come from the franchisee networks and client relations to utilize a translated edition as well as a PDF file.