Espresso Kugadzira Zita reKofi naAndromachi Kakava

Dhizaini Espresso Kugadzira Zita reKofi naAndromachi Kakava ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SimbiPakejingi· 2024

Espresso Kugadzira Zita reKofi

na Andromachi Kakava

Mutengi: ABC Design Communication

Mukundi weMubairo weSimbi we A' Design Award muChikwata chePakejingi

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Mavara

Dhizaini

Nezvekwa Espresso Kugadzira Zita reKofi

Kupakira kofi kunoda dhizaini yakasarudzika nekuda kwemakwikwi makuru. Tsvakurudzo yakaitwa zvichibva pamashandisiro emavara e espresso, yakapa Sottos Family chimiro chakasiyana zvekutaridzika pamapaki. Nekudaro, sarudzo yemavara yemapaki inotsanangura marudzi ekofi, ichitungamirira pfungwa dzevatengesi kubatanidza mavara nekunaka nehwema hunoenderana. Chidzidzo chakagadzirwa zvakadzama tichifunga nezvekusimudzira zvinhu zvematunhu zvinoratidza zita reSottos Family espresso coffee.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Espresso Kugadzira Zita reKofi, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Espresso Kugadzira Zita reKofi inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Espresso Kugadzira Zita reKofi inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The Sottos family, based in Germany and having more than fifty years of experience in the production and packaging of coffee products, expanded its range with its most recent series of products designed exclusively for professional use: Espresso Linea Blue, Espresso Linea Rossa & Espresso Linea Aroma. Seeking uniqueness and visual creative ways of approach, coffee itself revealed the image of its aesthetic transformation.
Kukura & Kupakiwa: Metallic Pouch: Width 155mm x Height 325mm
Matagi: espresso, sottos, coffee,
Tekinoroji Yekugadzira: The symbol became the central pattern and characteristic feature of the packaging. The colors of the packaging, red, blue and orange, along with the dominant black color, make the packaging stand out and claim a prominent place in the display cases of coffee houses, breaking thusly the stereotype that wholesale products must remain invisible to the consumer.
Changamire yeDhizaini: Strategically, among the multitude of coffee packaging available on the market, the creative line that would differentiate the product had to be found.
Tsvakurudzo: Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave SOTTOS FAMILY an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the SOTTOS FAMILY espresso coffee brand. In this way, the visual design with the pattern and the marking, was adopted in packaging and promotional material, making the brand quickly recognizable among competing coffee products.
Chikurudziro: The logo of the series was inspired by the blend of coffee and its delightful aroma. The artistic approach was based on the linear top view of an espresso cup and the aroma that spreads in the space, stimulating coffee cravings. The pattern was given repetition in such a way that it can be a useful visual and in any other application needed so that it is recognizable for the entire series of coffees, but also for the actions that will follow in the promotion of the product.
Nguva yePurojekiti: The project started in November 2019 in Athens and finished in December 2022 in Athens
Mafambiro eBasa: An important aspect of the packaging design strategy was its aesthetics to be able to win over the public and at the same time win over the branded demand in catering areas. Sottos Family now gains a strategic high position, both qualitatively and aesthetically, in the packaging and retailing of coffee.
Nhengo dzeTimu: Costas Lakis
Andromachi Kakava