The Wine Bag Zvikwiriso naAntonia Skaraki

Dhizaini The Wine Bag Zvikwiriso naAntonia Skaraki ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2024

The Wine Bag Zvikwiriso

na Antonia Skaraki

Mutengi: The Wine Bag

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa The Wine Bag Zvikwiriso

Yakagadzirirwa Lidl chete, seChikamu cheKisimusi Chisiri Chajairika, AS vakagadzira zvikwiriso zvewaini yemuriro we1.5lt mubhokisi, semi-dry, yevatengi The Wine Barrel. Mudziyo wakagadzirwa kuti ufanane nebhegi remaruoko, nekuwedzera zvishongo zvegoridhe kuti zvimutse mweya wekupemberera uye kupa pfungwa yehupfumi. Kusanganiswa kwemavara echikanda kwakasimudza chitarisiko chayo, kuchiitisa kuti chionekwe sechinotokwadi uye chinokosha. Kuti kupedzise shanduko iyi, tambo tsvuku yakasungwa seruoko rwebhegi, ichipa zvechokwadi kugadzirwa kwebhegi.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne The Wine Bag Zvikwiriso, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. The Wine Bag Zvikwiriso inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. The Wine Bag Zvikwiriso inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
Kukura & Kupakiwa: Paper Box Width 250mm x Depth 100mm x Height 185mm
Matagi: WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
Tekinoroji Yekugadzira: The package is a bag in box for wine. The outside is paperback.
Changamire yeDhizaini: Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
Tsvakurudzo: Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
Chikurudziro: Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
Nguva yePurojekiti: The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
Mafambiro eBasa: Product was distributed in all Lidl supermarkets throughout Greece.
Nhengo dzeTimu: creative director: Antonia Skaraki and art director: Andreas Deskas