Chilled Milk Katoni naKazuo Fukushima and Haruka Takeuchi

Dhizaini Chilled Milk Katoni naKazuo Fukushima and Haruka Takeuchi ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2023 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SimbiPakejingi· 2023

Chilled Milk Katoni

na Kazuo Fukushima and Haruka Takeuchi

Mutengi: Meiji China Investment Co.,Ltd.

Mukundi weMubairo weSimbi we A' Design Award muChikwata chePakejingi

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Simbisa Mamiriro eMubairo we#150429

Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

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Dhizaini

Nezvekwa Chilled Milk Katoni

Mukaka mutsva unonaka unogona kupihwa chete nemhou dzakarerwa munzvimbo yakanaka. Uye mhou dzakasununguka kuwana migove yakasanganiswa dzine zvinovaka muviri. Kufemerwa imombe dzemhando yepamusoro dzechigadzirwa ichi. Hunhu hwepamusoro hunoratidzwa mukudhindwa kwemavara egoridhe, uye mifananidzo yakadhirowewa nemaoko inoratidza kunaka kwechisikigo. Mukuwedzera, uswa huri mumuromo wemhou hunoratidza nzvimbo yakanaka yekuberekesa. Chiratidzo chemombe chegoridhe chiratidzo chechigadzirwa ichi. Uye yakakodzera kumusika weChinese.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Chilled Milk Katoni, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Chilled Milk Katoni inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Chilled Milk Katoni inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Meiji Investment select the world high level farm and raw milk strictly. Dairy cows are comfortably raised in free range cowsheds. In order to prevent the cows from summer heat, heatstroke prevention measures such as electric fans are implemented. Cows are free to access to mixed rations contain well balanced nutrients. So, they can provide reliable, safe and high quality fresh milk. This is a project to express these carefully raised dairy cows in the design. And it is suitable for the Chinese market situation.
Kukura & Kupakiwa: 950ml: Width 70mm x Depth 70mm x Height 232mm
450ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 70mm x Depth 70mm x Height 87mm
Carton material: recyclable paper
Cap material: recyclable plastic
Matagi: China, Chilled Milk, Logo, Japan, Cow, Low fat, Fat free, Milk crown
Tekinoroji Yekugadzira: Method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL (Extended Shelf Life) during the manufacturing process.
Changamire yeDhizaini: The creative challenge is that consumers could intuitively understand as fresh milk. And designed for a tasty and high quality. Iconized milk crown to express good taste. An original logo is created to express high grade. In addition, three types of taste are classified in three colors for easy understanding. This is a design format that can correspond to 3 sizes and 3 tastes.
Tsvakurudzo: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of consumer in the market.
Packaging design analysis of the Japanese market.
Chikurudziro: Inspired by the high quality cows. Tasty fresh milk can only be provided by cows raised in good breeding environment, so this design focused on that cows. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The gold cow mark is placed in the center of the carton, making it stand out on the sales floor. This mark is a symbol of this product.
Nguva yePurojekiti: The project started in January 2022 in Shanghai and finished in August 2022, and sales started in China in October 2023.
Mafambiro eBasa: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Mapetenzi: Copyrights belong to Meiji China Investment Co.,Ltd. 2022.
Nhengo dzeTimu: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Illustrator: Mai Senoo
Account Director: Xu Xuehua
Zvikwereti zveMifananidzo: Photographer: Zhu Jie