Lay's More Belgian Really Impossible Kupakisa Kwezvokudya naPepsiCo Design and Innovation

Dhizaini Lay's More Belgian Really Impossible Kupakisa Kwezvokudya naPepsiCo Design and Innovation ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2023 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2023

Lay's More Belgian Really Impossible Kupakisa Kwezvokudya

na PepsiCo Design and Innovation

Mutengi: PepsiCo Design & Innovation

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa Lay's More Belgian Really Impossible Kupakisa Kwezvokudya

Lay's More Belgian Really Impossible idhizaini yekupakisa yechinguva chakatarwa yemachipisi embatatisi anotengeswa muBelgium. Kupakisa uku kunoratidza maravira maviri matsva emunharaunda akagadzirwa pamwe neBrussels Ketjep. Vatengi vekuBelgium vakakokwa kuti vaunze pfungwa dzedhizaini dzine hunhu hwakasimba hwemunharaunda, uye pfungwa mbiri dzakavhoterwa zvakanyanya dzakaratidzwa uye dzakapiwa mbiri pamapaketi acho. Nzira iyi inopindura kumusika wezvokudya zvekutandara umo mabhurendi emunharaunda anopa maravira uye zvirevo zvakakodzera. Dhizaini iyi inovavarira kuchengetedza vatengi varipo vebhurendi reLay's uye kukwezva vatsva.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Lay's More Belgian Really Impossible Kupakisa Kwezvokudya, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Lay's More Belgian Really Impossible Kupakisa Kwezvokudya inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Lay's More Belgian Really Impossible Kupakisa Kwezvokudya chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market.
Chikurudziro: Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReallyImpossible limited edition packs and win 5000€ for their contributions.

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