Dhizaini Heralbony Kupaka naAtsushi Morita ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2023 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2023

Heralbony Kupaka

na Atsushi Morita

Mutengi: Paper Parade Inc.

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

31,487

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#145156

Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Heralbony Kupaka

Heralbony imutsara wekupaka wakagadzirirwa brand yehunyanzvi-hupenyu inoshandisa mabasa ehunyanzvi akaitwa nevanyanzvi vane hurema kufashoni uye kugadziridzwa kwemukati memba. Bepa rimwe chete rebhuruu, rakasarudzwa kubva pamhando dzemapepa anodarika zviuru gumi nezvipfumbamwe, rinoshandiswa pakupaka kwese uye zvishandiso zvebrand zvinobatwa nevatengi. Ruvara rwebhuruu rutsvina rwekuratidzira rweZuva reNyika reAutism. Bepa rakasarudzwa rakakora uye rine chimiro chinonzwika sechemaoko. Kudhindwa kwefoiri chete ndiko kunoshandiswa, panzvimbo imwe uye saizi imwe, izvo zvinobvisa danho rekuongorora mavara uye zvinochengeta mutengo wakaderera. Mutsara uyu unosanganisira mabhokisi ezvigadzirwa, mabhokisi ezvipo nemabhegi ekutenga.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Heralbony Kupaka, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Heralbony Kupaka inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Heralbony Kupaka chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: This package was created as part of the branding of Heralbony, an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
In order to unify the brand's style, a paper-derived branding method, named "brand paper," was implemented in which packaging and other branding tools that customers come into contact with are developed using a single type of paper.
Blue, the symbolic color of World Autism Day, was chosen as the brand color to symbolize Heralbony.
Kukura & Kupakiwa: Tie package:W100mm x D375mm x Height 20mm/Coin purse package:W110mm x D80mm x H35mm/Long wallet package:W190mm x D110cm x H30mm/Watch package:W100mm x D100mm x H85mm/Handkerchief package:W140mm x D2mm x H260mm/Gift box:W160mm x D280mm x H30mm/Shopping bag:W200cm x D80mm x H300mm
Matagi: Package, Shopping bag, Gift box, Promotional tools, Packaging design, Branding design
Tekinoroji Yekugadzira: Magellan Blue, which gives a sense of elegance, was selected as the brand paper from Biotope GA-FS, which has a paper thickness and craft-like texture that can be deployed on packages and shopping bags.
The brand style was unified by using only foil stamping for the packaging and promotional tools.
The foil-stamped logo mark was designed with a horse motif, and the logotype was designed in an original font whose skeleton was extracted from the characters in the diary book of his autistic brother.
Changamire yeDhizaini: Since Heralbony is a social start-up and it is difficult to allocate a budget for packaging, we set up a regulation of one-point foil stamping of the same size on a single type of brand paper.
By only using foil stamping for the packaging and promotional tools, the high quality feel of the paper and foil was preserved, while eliminating the color proofing process in the printing process, thereby cutting unnecessary costs.
This also contributed greatly to the unification of the brand's style.
Tsvakurudzo: SMEs have not been able to achieve satisfactory branding due to budget constraints.
They focused on the quality control of Japanese paper trading companies and developed a method of using one type of paper for all branding materials. This approach has enabled us to create a consistent style while greatly reducing the cost of color proofing and enabling branding at a lower price point.
They have created an environment where small businesses can take on the challenge of high-quality branding.
Chikurudziro: Heralbony is an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
The founder of Heralbony, whose brother is autistic, launched the art-life brand so that his autistic brother and his family could interact with society with their hearts open.
Therefore, the brand color was decided to be "Biotope GA-FS Magellan Blue" from among more than 9,000 types of paper, based on the theme of blue, which is also the symbolic color of World Autism Day.
Nguva yePurojekiti: This project first began in December 2019, and was completed in October 2022, and is being implemented in packaging and other branding tools which are sold at the department stores all over Japan.
Mafambiro eBasa: The package contains the products sold by Heralbony. Other items include gift boxes, shopping bags and promotional tools.
Zvikwereti zveMifananidzo: Photographer Yusuke Tsuchida, 2019 to 2022.