Jinlongquan Beer Bhokisi Rechipo naJin Zhang

Dhizaini Jinlongquan Beer Bhokisi Rechipo naJin Zhang ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2023 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2023

Jinlongquan Beer Bhokisi Rechipo

na Jin Zhang

Mutengi: InBev jinlongquan beer (Hubei) Co., Ltd

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

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Simbisa Mamiriro eMubairo we#144964

Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

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Dhizaini

Nezvekwa Jinlongquan Beer Bhokisi Rechipo

Iri bhokisi rezvipo rinoshandisa rekodha yakakurumbira muma1980s seyakagadzirwa prototype, iyo inoyeuchidza vanhu vazhinji, kusanganisira vechidiki, nezve ndangariro dzavo uye kuwana yakanaka yekudyidzana. Mugadziri akashandisa corrugated cardboard box kugadzira, izvo zvinoshanda, zvakatipoteredza-hushamwari uye kuchengetedza mutengo. Panguva imwecheteyo, akazarura neunyanzvi maburi matatu akatenderera pamberi pebhokisi rechipo, iro rinogona kuona intuitively marudzi akasiyana ezvigadzirwa zvedoro mukati, achiwana matatu-layer dhizaini yemanzwiro, kuchengetedza kwezvakatipoteredza uye basa.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Jinlongquan Beer Bhokisi Rechipo, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Jinlongquan Beer Bhokisi Rechipo inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Jinlongquan Beer Bhokisi Rechipo inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Jinlongquan Beer has a history of more than 40 years in China. It has been liked by people since 1977. This gift box is designed to give back consumers' love for Jinlongquan for so many years. Therefore, it uses the most popular tape recorder model in the 1980s as the creation prototype. With this image, it creates a silent classic sound to convey the brand's position in consumers' hearts, and convey the idea that beer brings unlimited fun to people.
Kukura & Kupakiwa: Width 370mm x Depth 70mm x Height 310mm
Matagi: Jinlongquan Beer, Gift Box, Jin Zhang, Wuhan SANBU, Packing Design, China
Tekinoroji Yekugadzira: Although this is a gift box, in order to avoid excessive packaging, the designer only used corrugated boxes to achieve this, which is practical and environmentally friendly and saves the brand money. At the same time, taking advantage of the modeling characteristics of the tape recorder, three circular holes were opened on the basis of not damaging the integrity, so that consumers can clearly see several different types of beer products in the gift box from the outside, achieving the dual protection of brand culture and function.
Changamire yeDhizaini: The biggest challenge of this gift box is to control the production cost, but the designer perfectly solved it through creative modeling, and the corrugated box is also very environmentally friendly. Another challenge lies in the internal fixed structure. The designer gave up the simple but not environmentally friendly foam and solved it by blocking the product through the opening of the carton, so that the whole gift box can reach the most environmentally friendly state.
Tsvakurudzo: When doing this design, the designer started to study the brand development process and found out several important nodes of the brand development. He used the most popular recorder in the brand's initial years as the creation prototype, which not only demonstrated the long history of the brand, but also had emotional interaction with consumers. He also used the important year of the brand on the FM number of the recorder, and used this natural way to integrate the brand into the design.
Chikurudziro: The inspiration for this design comes from the starting year of the brand. The 1980s was a very interesting time. At that time, the most popular way for young people was to carry a recorder, dance and sing in bell bottoms, and be very happy. This is exactly the pleasant feeling that beer can bring to people. From the physical and spiritual aspects of the brand, it is very consistent.
Nguva yePurojekiti: The project will start in Wuhan, China in June 2022, be completed in Wuhan, China in July 2022, and be exhibited in Hubei, China in September 2022.
Mafambiro eBasa: This gift box uses the most popular recorder in the 1980s as the creation prototype, which will remind many people of their memories. In the current trend of retro, many young people also like this retro design, so it can cover a very wide range of consumers' ages. Emotional interaction is the interaction that can bring consumers the greatest memory point, and will bring better brand goodwill to the brand.
Mapetenzi: The intellectual property/patents/copyrights belongs to InBev Jinlongquan Beer