Spot On Interactive Light Installation naResponsive Spaces and Michael Holzer

Dhizaini Spot On Interactive Light Installation naResponsive Spaces and Michael Holzer ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2023 Mubairo weGoridhe we A' Design Award muChikwata cheKukwikwidza cheKuiswa Kunoshandira Pamwe, kweRuzivo nekweKupinda Mukati.

GoridheKuiswa· 2023

Spot On Interactive Light Installation

na Responsive Spaces and Michael Holzer

Mutengi: Creative Region / City of Linz

Mukundi weMubairo weGoridhe we A' Design Award muChikwata cheKuiswa

540,171

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#144465

Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Spot On Interactive Light Installation

Mahwindo ezvitoro asina chinhu anofinha. Kunyanya nekuda kweCovid-19 denda risina chinhu mahwindo echitoro yakava nyaya yekukurumidzira kuguta reLinz. Asi kunyanya, munzvimbo huru muguta rese idzo, nzvimbo idzodzo inzvimbo dzekuratidzira dzisina kushandiswa dzinogona kushandiswa zvakanaka panguva ino. Naizvozvo iyi yakasarudzika kuisirwa hwindo rechitoro uye pfungwa ye "Spot On" shure kwayo kwakagadzirwa. Interactive light installs inoshandura mahwindo asina chinhu kuita zvidimbu zveunyanzvi uye zvinoshamisa, ukuwo uchipa mabhizinesi emuno nhanho yakakosha yenguva pfupi. Isu. Rudo. Linz.

Kuzivikanwa

Nezve Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Spot On Interactive Light Installation, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Spot On Interactive Light Installation inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Spot On Interactive Light Installation inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
Kukura & Kupakiwa: The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
Matagi: interactive installation, light installation, mobile interface, shop window, art installation, digital installation
Tekinoroji Yekugadzira: The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website.
Changamire yeDhizaini: It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
Tsvakurudzo: As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
Chikurudziro: The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.

WE. LOVE. LINZ.
Nguva yePurojekiti: Since August 2021 in Linz
Mafambiro eBasa: As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
Nhengo dzeTimu: Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner
Zvikwereti zveMifananidzo: Photo Credits: Responsive Spaces
Video Credits: Eyup Kus