Bethru Basikitiro Rekuchenesa Zvinhu Mumba naIzabela Jurczyk

Dhizaini Bethru Basikitiro Rekuchenesa Zvinhu Mumba naIzabela Jurczyk ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SimbiPakejingi· 2022

Bethru Basikitiro Rekuchenesa Zvinhu Mumba

na Izabela Jurczyk

Mutengi: Bethru

Mukundi weMubairo weSimbi we A' Design Award muChikwata chePakejingi

14,126

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#140558

Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Bethru Basikitiro Rekuchenesa Zvinhu Mumba

Bethru mudhizaini wekupakisa yakagadzirirwa dhengu rekuchenesa mumba rinoshandisa mapiritsi akaoma uye bhodhoro rinodzokororwa kushandiswa rekupuruzira. Mapiritsi acho akagadzirwa nezvinhu zvechisikigo zvinosvika pa93 pesenti uye haashandise zvinobva kumhuka, haaedzwe pamhuka, uye haana zvimedu zvemaplastic zvidiki. Piritsi rimwe nerimwe rinonyungudika mumvura yenzvimbo uye rinobudisa mamirighitha mazana matatu (300) emvura yekuchenesa. Bhodhoro rekupuruzira rinotengwa kamwe chete uye rinoshandiswa kakawanda, izvo zvinoderedza marara eplastic. Mapiritsi akaputirwa nepepa uye mabhokisi acho akagadzirwa nepepa rinogona kudzokororwa kushandiswa. Mavara nemiumbirwo yepakisheni zvakatorwa kubva muchisikigo.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Bethru Basikitiro Rekuchenesa Zvinhu Mumba, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Bethru Basikitiro Rekuchenesa Zvinhu Mumba inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Bethru Basikitiro Rekuchenesa Zvinhu Mumba inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Bethru is a start-up household brand, which offers an innovative alternative ecological cleaning essentials in a form of solid tablets and reusable premium spray bottle. The tablets are made of 93% of natural ingredients, ecofriendly, vegan, cruelty free. A unique spray bottle is designed to be purchased once and re-used multiple times by consumer. Each tablet dissolved in a tap water gives 300ml of cleaning product. All is packed in ecofriendly beautiful packaging inspired by nature.
Kukura & Kupakiwa: printing on bottle
Technical projection showing white underprint
Pantone: 1225C, 292C, 191C
flow-packs
Technical projection of flow-packs.
Pantone: 1225C, 292C, 191C

individual bottle box: multi surface / glass / bathroom / 379,4 x 405 mm
Pantone: 1225C, 292C, 191C
embossing, white printing

individual bottle band - multi surface / glass / bathroom
Technical projection
CMYK

leaflet
Technical projection.
Pantone solid uncoated 292U
embossing

shipper box / 698 x 659 mm
Technical projection
white printing
Matagi: packaging, craft, unique, ecology, sustainable, design, nature, recyclable, amazing, reusable
Tekinoroji Yekugadzira: The vision for the design is based on our vision to create an economy that uses resources consciously. Tablets are made of mostly natural ingredients, eco friendly, vegan, cruelty free and microplastic free, while the overall product packaging and supply chain ensure a high level of responsibility and commitment in terms of material, health, reutilization, recycling and carbon footprint. The tablets are wrapped in 100% paper and the boxes are made of recyclable paper.
Changamire yeDhizaini: The biggest challenge was to achieve sustainable packaging solutions not compromising the safety of the product and of the consumer. As one example our active formulations required to be protected from moisture during the storage and transportation. Developing sustainable packaging with intime amazing design has definitely been the biggest challenge of the project.
Tsvakurudzo: We follow the scientific method to develop our initial value proposition. From formulation to packaging design several tests have been done to ensure product efficacy, great design and amazing customer experience. We benchmark our products with highest standards in the market. From formulation stand point Bethru follows the highest manufacturing practices in product development and production. From packaging side the most recent materials technologies have been chosen and proven.
Chikurudziro: Bethru envisions conscious and sustainable world, where plastic usage is significantly reduced through the development of more sustainable home care solutions. Scientific research leaves no illusions and a new approach must be implemented. Bethru provides a supply chain ensuring a high level of responsibility and commitment in terms of material, recycling, reutilization and carbon management. An inspiration for the project design came from nature by using its colors beauty and properties.
Nguva yePurojekiti: The project started in Poland in April 2021 and finished in March 2022 by being ready to launch it in the european market
Mafambiro eBasa: BETHRU products allow customers to have a clean house using trendy and nice-looking products while minimizing their impact on the environment, saving space and money. One effervescent tablet when in contact with water and dissolve in few minutes gives you 300ml of harmless cleaning product. The bottle is to be used multiple times which intends to remove plastic from the system. It is an amazing alternative for the market products offered by traditional brands.
Nhengo dzeTimu: brand concept: Rui Bento
visual design concept: Izabela Jurczyk
graphic design: Studio Design
production of photos and film: Robert Przybysz
Zvikwereti zveMifananidzo: Image #1: Photographer Robert Przybysz
Image #2: Photographer Robert Przybysz
Image #3: Photographer Robert Przybysz
Image #4: Photographer Robert Przybysz
Image #5: Photographer Robert Przybysz
Video: Robert Przybysz
pdf: studio design