Al Mocha Port Coffee Packaging naElena Gamalova

Dhizaini Al Mocha Port Coffee Packaging naElena Gamalova ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2022

Al Mocha Port Coffee Packaging

na Elena Gamalova

Mutengi: Al Mocha Port

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

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Nezvekwa Al Mocha Port Coffee Packaging

Mutsara wemagadzirirwo ekurongedza eAl Mocha Port, Saudi Arabia. Dhizaini inofemerwa nenhoroondo, tsika, uye kutanga kugadzira chitupa chakasimbisa huchokwadi uye hunyanzvi. Iyo yekurongedza yakachena, inonzwisisika, inosiyaniswa, uye haina kuwandisa neruzivo, kubatanidza zvakapfuura uye zvazvino. Navy Blue, Forest Green, uye Goridhe mavara anovavarira kukwezva vatengi. Mufananidzo wekofi pamativi unosimbisa maitiro ekuteerera emugadziri kune kusarudzwa kwechigadzirwa. A flexible labeling system inobvumira iyo brand kuti igadzirise kupa zviri nyore, mukati megore.

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Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Al Mocha Port Coffee Packaging, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Al Mocha Port Coffee Packaging inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Al Mocha Port Coffee Packaging chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Rebranding and packaging design for Al Mocha Port, Saudi Arabia, one of the major players in importing and roasting specialty coffee and accessories in the region. A wide range of varieties from producing plantations all over the world is carefully imported for making the best blends for coffee connoisseurs. The objective was to create a series of packaging that reflects their deeply rooted expertise and uniqueness. The front side is clean with 3 different plain colors, aiming to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. Each one of the pouches is bright and perceptible and does not require extra effort from the buyer while making a choice purchase.
Kukura & Kupakiwa: Width 125 mm x Depth 80 mm x Height 195 mm
250 grams
Matagi: specialty coffee, packaging, visual identity, pouch, box, coffee, coffee packaging
Tekinoroji Yekugadzira: Aluminum Stand Up Pouch, flat bottom, quad seal.
Changamire yeDhizaini: The challenge was to create a series of packaging that reflects their deeply rooted specialty coffee selection of the best beans from around the world and to attract new customers, in a highly competitive market. The packaging had to be clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. The second challenge was to create an emotional bond with the target audience.
Tsvakurudzo: The port of Al Mokha is considered one of the oldest ports in the Arabian
Peninsula. It was the main marketplace for coffee between the fifteenth and seventeenth centuries.

Mocha and Mocachino take the name from this port.
It reached its peak in the seventeenth century.
Chikurudziro: The inspiration came from the story behind the brand name and the coffee provenance.
Al Mocha port, Yemen is the oldest marketplace in the world, for Arabian coffee. The port is a symbol of intangible heritage and perpetual tradition and reminds us that history is a continuum.
Nguva yePurojekiti: The project started in September 2020 in Dammam, Saudi Arabia and finished in January 2021 in Dammam, Saudi Arabia.
Mafambiro eBasa: In addition, the redesigned series emphasizes the brand's unique properties: the colors reflect the origin and taste notes of the product. The redesigned logo is inspired by the architecture of this time period. The white label with highlighted information of origin, taste notes, elevation, and the process's methods helps the consumer to make a purchasing decision quicker. A flexible labeling system allows the brand to use the same pouch with different coffee labels as their offerings change throughout the year.
Zvikwereti zveMifananidzo: Main Image 1: Designer/Illustration: Elena Gamalova
Optional Image 2: Designer/Illustration: Elena Gamalova
Optional Image 3: Designer/Illustration: Elena Gamalova
Optional Image 4: Designer/Illustration: Elena Gamalova
Optional Image 5: Designer/Illustration: Elena Gamalova