By Beth Collagen Supplement Packaging naAngela Spindler

Dhizaini By Beth Collagen Supplement Packaging naAngela Spindler ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weGoridhe we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

GoridhePakejingi· 2022

By Beth Collagen Supplement Packaging

na Angela Spindler

Mutengi: Depot Creative

Mukundi weMubairo weGoridhe we A' Design Award muChikwata chePakejingi

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Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

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Dhizaini

Nezvekwa By Beth Collagen Supplement Packaging

Iyo agency yakapihwa basa rekugadzira inooneka chitupa dhizaini uye dhizaini yekurongedza, kusanganisira ngarava yebespoke yeiyi yakasarudzika atelier. Pazvinogoneka zvinhu zvese zvakasarudzwa zvichibva pahunhu hwazvo hwezvakatipoteredza, zvichibva pakushandiswa kwemarara emutengi, mapepa eFSC uye ingi dzine soya. Iyo yekurongedza inoshandisa pendi yeruvara yerima rakasvibira uye rakareruka pastel hues, zvemhando yepamusoro zvinhu, zvimiro uye zvinyowani kudhinda kunopera kugadzira pfungwa inobatika yezvose zviri zviviri zveumbozha uye mukurumbira.

Kuzivikanwa

Nezve Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne By Beth Collagen Supplement Packaging, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. By Beth Collagen Supplement Packaging inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. By Beth Collagen Supplement Packaging inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Material selection was used to influence the consumer's perception from the initial impression to a later considered appraisal. The vessel combines glass and wood. Luxury is secured through an elegant, blended conical form with flowing surfaces influencing desirability and relevance. Sustainability is achieved through material usage and reuse of the vessel—employing a refill system. Its' packaging with a colour palette of dark green and light pastel hues, using high quality materials, structures and subtle print finishes created a tangible sense of both luxury and prestige.
Kukura & Kupakiwa: The packaging consisted of a primary rigid box / core flute shipper / wrapping paper / stickers / large satchels / postcards / pouches / sachets and pulp boxes and sleeves.
Matagi: Beauty, Luxury, Premium
Tekinoroji Yekugadzira: Where possible all materials were selected based on their environmental credentials, ranging from the use of post-consumer waste, FSC papers and soy-based inks.

A range of bamboo pulp boxes was used for travel sachets, to provide both protection, be light weight aw well as home-compostable.
Changamire yeDhizaini: From the initial briefing to the mass production of the vessel, we had a 6 month window only. This gave very little time for full prototyping and testing as we would normal have.
Tsvakurudzo: The luxury category, particularly within the beauty segment has been subject to criticism for its excessive use of packaging, plastic and general packaging waste. By Beth has sustainability at its core, therefore all materials were selected based on their environmental credentials. Materials were printed using soy-based inks, where possible recycled content, pulp and FSC paper. We were able to create a prestigious perception but not to the detriment of sustainability. The dark, green selected for its representation of the natural Australian flora and fauna.
Chikurudziro: Beauty, consciously considered. Depot was commissioned to create a visual identity system and packaging design, including a bespoke vessel for this luxury atelier. Simplicity, sustainability and social responsibility sit as key strategic pillars and therefore drove all packaging decisions. Depot worked with industrial designers to create a bespoke form that fulfilled the brief of luxurious and sustainable. The bespoke vessel and subsequent packaging give the product value and cachet.
Nguva yePurojekiti: June 2020-July 2021, Sydney Australia
Mafambiro eBasa: The vessel is packaged in a rigid, lidded box. It is shipped in a coreflute shipper.
Nhengo dzeTimu: Creative Director: Angela Spindler
Industrial Designer: Charlie Payne
Industrial Designer: Andrew Simpson