Dhizaini Neon Zebra Brand Launch Kupakejwa kweZvinwiwa naPepsiCo Design and Innovation ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2022

Neon Zebra Brand Launch Kupakejwa kweZvinwiwa

na PepsiCo Design and Innovation

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa Neon Zebra Brand Launch Kupakejwa kweZvinwiwa

Neon Zebra ipakejwa rakagadzirirwa mhando dzakasiyana dzezvinovhenganiswa mumakokiteru. Gaba rimwe nerimwe uye pakeji yechinwiwa ine resipi yakasiyana yechinwiwa chakavhenganiswa, inonzi Neon Zebra equation. Resipi iyi inoratidza vatengi maitiro ekugadzira chinwiwa chakavhenganiswa nechigadzirwa ichi. Gaba rimwe nerimwe rinogadzira makokiteru maviri, akaganhurwa kuti agoverwe. Mifananidzo yezvekushongedza inoratidzwa pamwe chete nechigadzirwa yakapfava, ichishandisa chidimbu cheraimu nemhinji kuti iwedzere kudzika. Zvekushongedza zvinoonekwa segirafiki dzine masimba dzemativi maviri kana sezvimiro zvine mativi matatu, uye zvinounza nyika yeNeon Zebra kuti irarame.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Neon Zebra Brand Launch Kupakejwa kweZvinwiwa, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Neon Zebra Brand Launch Kupakejwa kweZvinwiwa inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Neon Zebra Brand Launch Kupakejwa kweZvinwiwa chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It’s the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.
Chikurudziro: With at-home cocktail culture on the rise throughout 2020, the mixer category saw 28% growth. There was an opportunity to break into the mixer category with a fresh offering and reach a new generation of consumers with different mixology habits. Enter Neon Zebra, an option that consumers can feel confident enjoying on a night in, or bringing to a party, pre-game, or game night.

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