Dhizaini Bubly Bounce Basikiti Rezvinwiwa naPepsiCo Design and Innovation ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.
SimbiPakejingi· 2022
Bubly Bounce Basikiti Rezvinwiwa
na PepsiCo Design and Innovation
Mukundi weMubairo weSimbi we A' Design Award muChikwata chePakejingi
Mukundi weMubairo Akasimbiswa
Simbisa Mamiriro eMubairo we#137233Dhizaini
Nezvekwa Bubly Bounce Basikiti Rezvinwiwa
Bubly Bounce mudhizaini wekupakita zvinwiwa zvechimedu chemvura inovhinya ine caffeine. Kupakita uku kunowedzera kune zvimwe zvinwiwa zvemvura inovhinya zvinenge zvichitengeswa, uye kunoratidza kuwedzerwa kwe-caffeine pasina kushandura mutauro wemifananidzo unoenderana nezvinwiwa zvesimba (energy drinks). Mavara anopenya uye anoyevedza, mabhabhuru, kukwazisa kunofadza uye kunyemwerera zvinorambwa zvichishandiswa, zvichiita kuti mhando (brand) irambe iri nyore kuzivikanwa. Dhizaini iyi inoratidzawo kushandiswa kwezvinonhuhwirira zviviri (flavors) mudhirinki imwe chete. Sisitimu iyi yakagadzirirwa kufadza vatengi varipo uye kubuda pachena pamashelefu ekutengesa.
Kuzivikanwa
Nezve Mubairo weSimbi we A' Design Award
Mubairo weSimbi we A' Design Award wakahwinwa ne Bubly Bounce Basikiti Rezvinwiwa, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Bubly Bounce Basikiti Rezvinwiwa inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Bubly Bounce Basikiti Rezvinwiwa inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.
Shure kweDhizaini
Bepa Renhau
Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.
- Hunhu Hwakasiyana
- When bubly™ first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine/energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce™. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.
- Chikurudziro
- The Design Team’s strategy for bubly bounce was to create a system that differentiated from the base portfolio and communicated the addition of just a kick of caffeine, without leaning too far into “energy” territory. It was important to maintain the instantly recognizable equity of the bubly brand: bold and bright colors, bubbles, clever greetings and smiles. bubly bounce needed to resonate with current bubly consumers and clearly stand out on shelf amongst the competition.
Yakatsigirwa
Ongorora Kupfuura Designers.org
Wana zvigadzirwa, masevhisi nemikana kubva kuvatengesi vedu vekushambadza.
Zvimwe Zvekuongorora
Dhizaini Dzakafanana
Ongorora dzimwe dhizaini dzakawana mibairo kubva mudunhu rimwe chete, dzakasarudzwa nekuda kwehunhu hwadzo.
