Dhizaini Idun Red Heart Muto Weapuro naEvan Chen ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2022

Idun Red Heart Muto Weapuro

na Evan Chen

Mutengi: Lascaux Design Institute Inc.

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa Idun Red Heart Muto Weapuro

Mwarikadzi wehuduku anotonga apuro regoridhe: Idun. Mufananidzo mukuru unopa rukudzo kumuimbi John Bauer, achitora Idun uye achigadzira patsva kuti abatanidze nzvimbo yakanaka yekukura kweapuro. Maapuro arimuruoko rwamwarikadzi akavharirwa pabhodhoro label kuratidza muto mutsvuku weapuro pasi pechipepa, uchiratidza humbowo hwemaapuro. Matatu emaapuro anobatwa nechidhindo chegoridhe kuratidza maapuro matatu egoridhe anobva kuna Mwarikadzi weVechidiki kuti asvine muto.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Idun Red Heart Muto Weapuro, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Idun Red Heart Muto Weapuro inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Idun Red Heart Muto Weapuro chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The skin of the apple is red as they all know, the inner flesh is also red, which is rare. This red heart apple juice is made from apples with red flesh (the tree originates from Switzerland), which is why its juice is also red in colour, and this juice has no additives and is rich in anthocyanins and nutrients.
Kukura & Kupakiwa: The size of the label is 68mm*108mm, a very small space, and they use very fine drawing and craftsmanship.
Matagi: logo，packaging，illustrations，graphics
Tekinoroji Yekugadzira: The apples in the goddess's hand are hollowed out on the bottle label to reveal the red apple juice beneath the label, expressing the natural properties of the apples.

Three of the apples are treated with a gold stamping process to convey the three golden apples they get from the Goddess of Youth to squeeze into juice.
Changamire yeDhizaini: Copperplate illustration is complex for Chinese illustrators, who need to deal with the relationship between the figure and the environment.At the same time, the stamping and hollowing process took a lot of time to complete during the proofing and product making process.
Tsvakurudzo: The three "gods" associated with Apple: Adam and Eve, Newton and Steve Jobs. They have also discovered a fourth, the goddess of youth who rules the golden apple: Idun. The main image pays homage to the illustrations of artist John Bauer, extracting Idun and redesigning it to incorporate the beautiful apple-growing environment.
Chikurudziro: It is also worth noting that the apple in the goddess's hand is hollowed out on the bottle label, leaving out the red apple juice beneath the label and expressing the natural properties of the apple. There are also three apples treated with a gold stamping process to express the fact that they got three golden apples from the Goddess of Youth to squeeze into juice, expressing the fact that the product is rich in anthocyanins that are beneficial to people.
Nguva yePurojekiti: This project was completed in Suzhou in November 2021.
Mafambiro eBasa: Maximise the original colour of the juice. Consumers can drink 100% NFC apple juice.
Nhengo dzeTimu: EvanChen
ZimingGuo
FanZhang
YifanTao
TianDong
SibuWang
ChengbinWang
MinFang