Insecta Iridesse Primary Function: Katarogu Yekutengesa Yakadhindwa naPlus Collaboratives

Dhizaini Insecta Iridesse Primary Function: Katarogu Yekutengesa Yakadhindwa naPlus Collaboratives ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheKushambadzira, Kutengesera neKutaurirana.

SirivhaKushambadzira· 2022

Insecta Iridesse Primary Function: Katarogu Yekutengesa Yakadhindwa

na Plus Collaboratives

Mukundi weMubairo weSirivha we A' Design Award muChikwata cheKushambadzira

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Nezvekwa Insecta Iridesse Primary Function: Katarogu Yekutengesa Yakadhindwa

Insecta Iridesse ikatarogu yekutengesa yakadhindwa yakagadzirwa kuratidza zvibereko zvekudhinda zvesimbi. Katarogu iyi inotsiva swatch yeruvara yakajairika neduzvidzo rakanyorwa nemumwe muongorori wenganonyorwa iro rinonyora marudzi ezvipukanana zvinoshamisa zvisipo. Zvipfeko zvakafanana nematombo anokosha makumi matatu, zvinosanganisira maburesi, ndarira, zvekuisa mumvere, mhete uye mabhuroochi, zvinenge zvakagadzirwa zvachose nepepa uye zvakadhindwa neingi dzakanyanya dzegoridhe, sirivha uye chena. Foriyo iyi ine mepu dzakapetwa, matikiti, zvibharwa zvenhau uye zvitupa pahwaro hwepepa rakabhurashiwa neriri usina kubhurashiwa. Vaoni vanokokwa kuti vaongorore chibereko chega chega chekudhinda zvakanyatso.

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Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Insecta Iridesse Primary Function: Katarogu Yekutengesa Yakadhindwa, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Insecta Iridesse Primary Function: Katarogu Yekutengesa Yakadhindwa inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Insecta Iridesse Primary Function: Katarogu Yekutengesa Yakadhindwa chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer’s journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.
Kukura & Kupakiwa: The book measures 285mm x 205mm x 30mm when closed. The book folio opens to include folded maps, bus tickets, weather cards, fictional newspaper clippings, re-created money, field journals, photographs and certificates. The thirty jewellery pieces include bracelets, necklaces, hairpieces, earrings, brooches, and ranges from 80mm x 100mm to the largest at 500mm x 20mm.
Matagi: Print, Paper Jewellery, Graphic design, Catalogue design, Explorer guide, Bugs
Tekinoroji Yekugadzira: The project showcased the Fujifilm Iridesse Production Press capability in 6-colour printing with speciality ink colours of gold, silver, and white in a single pass. The print sales catalogue used a wide range of coated and uncoated paper stock of varying weights, which demonstrated the capabilities of the printer and showcased the printing effects. The print effects were realised by isolating the artworks into CMYK and speciality ink layers to achieve optimum print effects.
Changamire yeDhizaini: Given that the printing market is saturated and established, we needed to position Fujifilm printers as more than selling ink. It was crucial to develop a design solution to address considerations of the traditional print industry while pushing the envelope to reimagine print opportunities to target new end consumers which included the creative industries. The project became a collateral that the traditional printers could reference and began to imagine possibilities with their new age clients.
Tsvakurudzo: Industry and consumer research, prototyping and technical understanding was conducted to understand the purchase journey and considerations of industry stakeholders and their end consumers as well as print capabilities. The was done through observational study and interviews. We were able to identify opportunities to disrupt the existing methods with increased effectiveness. This resulted in increase and sales enquiry and generated sales revenue of over $2 million.
Chikurudziro: This intricate approach was inspired by the industry habit of inspecting print quality through a loupe, like a jeweller inspecting gems. The catalogue, which resembled an explorer narrating his discovery of the imaginary bugs, served as an impetus for customers to flip the catalogue and inspect the quality and technicalities of the print effects. The narrative of the catalogue enables us to showcase the possibilities of the machine capabilities and print effects on different paper type.
Nguva yePurojekiti: The project started in July 2019 and concluded in April 2021 with a disruption in 2020 due to Covid-19 restrictions and the lack of access to machine capabilities. The project was done for Fujifilm Singapore and was partially showcased at a print convention held in Marina Bay Sands Singapore, attended by print industry stakeholders.
Mafambiro eBasa: The reimagined catalogue consists of 2 parts: the 3D jewellery creates intrigue and encourages print industry viewers to come up close to inspect using their loupe. The fictional explorer’s folio, which consists of various collaterals printed by the machine on different mediums, invites viewers to investigate and discover print outcomes. This also acts as samples for print industry stakeholders to market the services to their own consumers.
Nhengo dzeTimu: PLUS Collaboratives
Zvikwereti zveMifananidzo: Image #1: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #2: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #3: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #4: PLUS Collaboratives, Insecta Iridesse, 2019-2021.