Shuanghui Rebrand Basikoni reMuchero Wenyama naTiger Pan

Dhizaini Shuanghui Rebrand Basikoni reMuchero Wenyama naTiger Pan ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2022

Shuanghui Rebrand Basikoni reMuchero Wenyama

na Tiger Pan

Mutengi: Shuanghui Group

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa Shuanghui Rebrand Basikoni reMuchero Wenyama

Chinyorwa cheBhuku: Shuanghui Rebrand ndiko kugadzirwa kwepasikoni yechigadzirwa chenyama yehamu yakabikwa inotengeswa muChina. Kugadzirwazve uku kunochengetedza zvinhu zvekutanga zvebhuraendi uye kunotsiva mifananidzo yepikiseri nemifananidzo yezvimiro zvakaenzana (geometric graphics), zvichiita kuti pasikoni ikwanise kuonekwa kubva kure. Maonero echigadzirwa kubva kumativi akasiyana uye mukusanganiswa kwakasiyana anoitwa nyore achishandurwa kuita zvimiro zvakatenderedzwa. Mapoka matatu emavara anopenya anoparadzanisa kuravira kwakasiyana-siyana. Rongedzo yakajeka yeruzivo pamwe nesisitimu yakabatana yeruzhinji (unified series system) zvinobatsira vatengi kuwana chigadzirwa chavanoda nekukurumidza. Manyorero matsva ebhuraendi anotevedzera muchinjiko wakapfava (gentle arc).

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Shuanghui Rebrand Basikoni reMuchero Wenyama, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Shuanghui Rebrand Basikoni reMuchero Wenyama inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Shuanghui Rebrand Basikoni reMuchero Wenyama inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
Kukura & Kupakiwa: Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm
Matagi: Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
Tekinoroji Yekugadzira: The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Changamire yeDhizaini: The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product.
Tsvakurudzo: The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
Chikurudziro: Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Nguva yePurojekiti: The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
Mafambiro eBasa: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Nhengo dzeTimu: Creative Director: Tiger Pan
Graphic Designer: Yuxuan He
Graphic Design: Han Wang
Image Editing: Yuling Zhu
Image Editing: Chao Ma
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Zvikwereti zveMifananidzo: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu