Cala di Seta Waini Mavara naGiovanni Murgia

Dhizaini Cala di Seta Waini Mavara naGiovanni Murgia ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2022

Cala di Seta Waini Mavara

na Giovanni Murgia

Mutengi: Cantina di Calasetta - Cala di Seta

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

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Mavara

Dhizaini

Nezvekwa Cala di Seta Waini Mavara

Iyo yekurongedza dhizaini purojekiti inomiririra waini seyakasarudzika uye inozivisa zvinhu, zvakabatana nenzvimbo yavanozvarirwa asi yakatarisana nenyika. Chikumbiro ndechevadiki, vane mavara uye vari nyore kududzira waini, yakanangwa kune yakasarudzika chinangwa asi ichitsvaga zvigadzirwa zvemhando yepamusoro. Nechikonzero ichi, dhizaini inoratidzwa nemavara ane mavara, mashoma uye akakwenenzverwa umo dhizaini yeimba yemwenje inomira pachena, yakagadzirwa nemifananidzo yakapfava asi ine simba uye yakashongedzwa nemavara esimbi masheets uye matatu-dimensional maitiro eiyo braille relief inotevedzera. gungwa.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Cala di Seta Waini Mavara, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Cala di Seta Waini Mavara inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Cala di Seta Waini Mavara inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The appeal is that of young, colorful and easy to interpret wines, aimed at a disengaged target but looking for quality products. The labels therefore have a colorful, minimal, refined and refined appearance in which the design of the lighthouse stands out, made with simple graphics and embellished with colored metal foils and the three-dimensional effect of the Braille relief, which thus simulates the ripple of the waves.
Kukura & Kupakiwa: Label size: 80 x 136mm
Paper type: FASSON Frozen Quartz Pearl
Hot foil with three color variations - Embossed braille
Matagi: wine, carignano, label, sardinia, italy, minimalism
Tekinoroji Yekugadzira: The printing of the labels took into account the design and tried to make the effect of brilliance like that of the sun on the sea using a pearl paper, colored according to the type of wine. The graphic element that characterizes the labels was created using foils of different shades in order to create a three-dimensional game that could recall the movement of the sea.
Changamire yeDhizaini: Rejuvenate the image of the winery, founded in 1932, and at the same time be products suitable for a HORECA market. Bringing the almost centennial history of this winery into these new products by dressing it in a new and more contemporary dress, suitable for the new way of understanding wine consumption. The difficulty was to create a clean and minimal design but at the same time concrete and identitary, which did not lose the link with the cellar's roots.
Tsvakurudzo: The research for this project started from the history of this territory which despite being in Sardinia (Italy) is a Ligurian enclave. The names of the wines derive from the Tabarkino dialect that is spoken in these parts. The graphic element combines three identity concepts: the lighthouse that represents the history of this people who came from the sea; the waves that surround these lands; the sand on which the vines of Carignano grow ungrafted.
Chikurudziro: Sea, sand and wind are the elements that dominate this territory. An island in the island populated centuries ago by sea people who settled in this corner of Sardinia. A people that has drawn its fortune from the sea and that has made its treasures grow on the sand: the sapling vineyards of Carignano grapes. From these elements is born the inspiration for this labels taking on one of the symbols of these places: the Mangiabarche lighthouse.
Nguva yePurojekiti: The project started in February 2021 in Sassari anche finished in April 2021.
Mafambiro eBasa: The project aims to transfer a sense of freshness, dynamism and happiness to the viewer. The colors, the textures, the names and the texture of the paper are designed to create a captivating, immediate object aimed at a young and quality-seeking audience.
Nhengo dzeTimu: Art direction: Giovanni Murgia
Illustration: Giovanni Murgia
Copywriting: Giovanni Murgia
Photography: Diego Attene
Zvikwereti zveMifananidzo: Image 1: Diego Attene
Image 2: Diego Attene
Image 3: Diego Attene
Image 4: Diego Attene
Image 5: Diego Attene