Jinlongquan Yanzhi Kurongedza naJin Zhang

Dhizaini Jinlongquan Yanzhi Kurongedza naJin Zhang ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SimbiPakejingi· 2022

Jinlongquan Yanzhi Kurongedza

na Jin Zhang

Mutengi: InBev jinlongquan beer (Hubei)

Mukundi weMubairo weSimbi we A' Design Award muChikwata chePakejingi

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Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Jinlongquan Yanzhi Kurongedza

Jinlongquan brand yanga iri muHubei kweanopfuura makore makumi mana. Panguva ino, inogadzira nhevedzano yedoro inogona kumiririra tsika yeHubei. Mugadziri anoshandisa Chinese calligraphy kuratidza tsika yemutauro. Panguva imwecheteyo, anopenda zvivakwa zvinomiririra zvakanyanya uye hurongwa hwemvura muHubei (Hubei ine mukurumbira wekuve purovhinzi ine zviuru zvemadziva), mavara uye zvinwiwa zvekushandisa, uye inobatanidza kuwedzera kunakidza kwehupenyu uye pfungwa yefashoni. Vanhu vanogona kutaura nezve dialect iri pabhodhoro. Tarisa guta rako rekumusha mumufananidzo kuti uwedzere kudyidzana nevatengi.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Jinlongquan Yanzhi Kurongedza, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Jinlongquan Yanzhi Kurongedza inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Jinlongquan Yanzhi Kurongedza inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The designer broke the European style design routine of beer, and expressed the most authentic dialect culture in the way of handwritten calligraphy. At the same time, he painted the most representative buildings and water systems in Hubei (Hubei has the reputation of being a province with thousands of lakes) and the depiction of characters and consumption scenes, integrating more fireworks and fashion, forming a "river lake Hubei" picture. Let people use the dialect on the bottle to talk while drinking, find their hometown in the illustration, interact with consumers and get closer.
Kukura & Kupakiwa: 253mm*65mm*65mm This is a series of glass bottles of beer. The glass bottles can better retain the original flavor of beer. In addition, the color of this beer is clear. It uses transparent glass bottles with light color labels to make it clear and cool.
Matagi: Beer, Hubei, dialect, illustration, Calligraphy, China
Tekinoroji Yekugadzira: Glass bottle aluminized paper
Changamire yeDhizaini: The biggest challenge is that there are many dialects in Hubei, which are very rich and different. In order to express them more accurately, the designer specially consulted many local people and experts. At the same time, in order to enrich the performance, the designer inspected the representative buildings in many areas of Hubei, and finally drew a beautiful scroll of Hubei.
Tsvakurudzo: In the discussion of how to express Hubei culture and how to integrate into beer culture, the dialect version of wine words was recommended. It can not only express the authentic Hubei culture, but also shorten the distance with consumers and enhance the interaction. For this reason, the designer consulted the experts and professors of language to express dialect more strictly. At the same time, the designer of handwritten font is required to write brush words to reflect its uniqueness and uniqueness.
Chikurudziro: Jinlongquan brand has been in Hubei for more than 40 years. It has long been a representative beer brand in Hubei, but none of its beer interprets Hubei culture. Now Hubei is a province with high attention in the world. Designers use this advantage to design a series of products with Hubei culture. Dialect is a very good choice.
Nguva yePurojekiti: The project started to be created in April 2021, produced in May, and is expected to go on sale in Hubei in June
Mafambiro eBasa: While drinking beer, you can tell your friends the dialect on the bottle and find your hometown in the illustration. It makes people feel more friendly and can quickly shorten the distance between you and consumers.
Mapetenzi: Copyright by InBEv Jinlongquan Beer (Hubei) Co., LTD., 2021
Nhengo dzeTimu: Creative director: Jin Zhang