Mazurro Kupfekedza kweKofi na19 Poludnik Agencja Reklamowa

Dhizaini Mazurro Kupfekedza kweKofi na19 Poludnik Agencja Reklamowa ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SimbiPakejingi· 2021

Mazurro Kupfekedza kweKofi

na 19 Poludnik Agencja Reklamowa

Mutengi: Mazurro

Mukundi weMubairo weSimbi we A' Design Award muChikwata chePakejingi

11,918

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#124176

Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Mazurro Kupfekedza kweKofi

Mazurro idhizaini yekupfekedza kofi. Dhizaini iyi yakavakirwa pamufananidzo une chimiro chinosiyana wakavakwa pahitara M. Mufananidzo uyu unopa masaga ekofi chimiro chine simba uye chinoonekwa zvakanyanya. Chimiro chakareruka chegeometri pamwe nemusiyano wakasimba zvinobatsira masaga aya kuti aonekwe pamahwendefa echitoro. Mufananidzo uyu wakafemerwa nebasa raJosef Hoffmann, mumwe wevakavamba Vienna Workshop, uyo mifananidzo yake iri nyore yakakanganisa maitiro ekutanga emodernism. Masaga anodhindwa nenzira ye"flexographic printing". Panopiwa miravo mitatu, imwe neimwe ine ruvara rwakasiyana uye pendi chena pasi peruvara pamusoro payo inogadzira chiratidzo chinofanana nesimbi mune mativi akasarudzika.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Mazurro Kupfekedza kweKofi, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Mazurro Kupfekedza kweKofi inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Mazurro Kupfekedza kweKofi inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
Kukura & Kupakiwa: 500g packaging: Width 130mm x Depth 75mm x Height 270mm
Matagi: coffee packaging, packaging design, packaging, coffee, brand identity, communication
Tekinoroji Yekugadzira: The packaging design was printed on flexographic printer.
Changamire yeDhizaini: The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
Tsvakurudzo: It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
Chikurudziro: The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
Nguva yePurojekiti: The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
Mafambiro eBasa: The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places.
Mapetenzi: Not applicable.
Nhengo dzeTimu: Paweł Mikołajec
Dawid Koruszowic
Zvikwereti zveMifananidzo: Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020