Dhizaini Niulanshan Primary Function: Kupepetwa kweBhodhoro reDoro naTiger Pan ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.
SirivhaPakejingi· 2021
Niulanshan Primary Function: Kupepetwa kweBhodhoro reDoro
na Tiger Pan
Mutengi: Beijing Chuangyitang Sales Co., Ltd.
Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi
Mukundi weMubairo Akasimbiswa
Simbisa Mamiriro eMubairo we#123934Dhizaini
Nezvekwa Niulanshan Primary Function: Kupepetwa kweBhodhoro reDoro
Niulanshan ipepeto rakagadzirwa zvakasarudzika reZita reDoro reChinese, rakabudiswa muGore reMombe. Bhodhoro rakagadzirwa negirazi uye bhokisi rakagadzirwa nematanda. Dhizaini iyi inonzvenga chokwadi chaicho uye inoshandisa chimiro chemazuva ano uye chisina kujeka. Mutsara wakatwasuka wakachekwa nebanga pamuviri webhodhoro unoratidza muviri wakasimba uye hunhu husingatereri hwemombe. Mucherechedzo webrand unochengeta chete hunyanzvi hwekunyora hwemavara Niu, zvinoreva mombe. Chidhori chekupedzisira chinowedzerwa kuratidza chirevo cheChinese chinoti Niu kusvika pakupedzisira, chishuwo chekusvika zvinangwa. Chinangwa ndechekukwezva vatengi vechidiki.
Kuzivikanwa
Nezve Mubairo weSirivha we A' Design Award
Mubairo weSirivha we A' Design Award wakahwinwa ne Niulanshan Primary Function: Kupepetwa kweBhodhoro reDoro, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Niulanshan Primary Function: Kupepetwa kweBhodhoro reDoro inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Niulanshan Primary Function: Kupepetwa kweBhodhoro reDoro chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.
Shure kweDhizaini
Bepa Renhau
Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.
- Hunhu Hwakasiyana
- Chinese have lots of love for Zodiac. NiuLanShan is one of China's leading liquor brands. As its name suggests, the Year of the Ox 2021 is a special year for NiuLanShan. Focused on escaping from old-fashioned realism, the design is more modern and abstract. The sliced straight line of the body conveys a tough carcass and the uncompromising spirit of an Ox.
Regarding the brand design, by extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end". - Kukura & Kupakiwa
- Size: 92.5*393mm(bottle), 182*435*128mm(box); Produce cost: 10USD; Retail Price: 150USD.
- Matagi
- Chinese Liquor, Baijiu, Zodiac Ox, Niulanshan, Limited Edition
- Tekinoroji Yekugadzira
- The bottle is made of glass and the box is made of wood.
- Changamire yeDhizaini
- In mid 2020, Niulanshan has begun planning the launch of Year of the Ox limited edition, not only the Ox Year carries weight to the brand, but also with NIU meaning "Ox", the brand is originated from a golden bull that brings welfare in ancient stories. Niulanshan hopes to ditch realism used in past Zodiac limited editions, aiming to attract young consumers with a contemporary abstract design.
- Tsvakurudzo
- Using 12 as a cycle, each lunar year is represented by an animal, and 2021 is the year of the ox. The 12 zodiac signs and the 24 solar terms constituted an important tool for ancient Chinese to calculate time, predict the weather, and harvest mulberry. Chinese has much love and imagination for the zodiac, and Chinese liquor brands launch limited editions targeting different zodiacs yearly.
- Chikurudziro
- We focused on escaping from old-fashioned realism, using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox.
Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals. - Nguva yePurojekiti
- The project started in April 2020 in Beijing and finished in August 2020 in Shenzhen, and was Launched to market in China in December 2020.
- Mafambiro eBasa
- Escaped from old-fashioned realism, Niulanshan Limited edition of zodiac OX using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox. Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals.
- Mapetenzi
- Copyrights belong to Beijing Chuangyitang Sales Co., Ltd., Year 2021.
- Nhengo dzeTimu
- Designer: Tiger Pan, Xuedan Xia
Photographer: Kelin Tan
Technical Support: Zhangkun Xie
Project Maneger: Krystal You - Zvikwereti zveMifananidzo
- No.1: Tiger Pan / Xuedan Xia / Kelin Tan
No.2: Tiger Pan / Xuedan Xia / Kelin Tan
No.3: Tiger Pan / Xuedan Xia / Kelin Tan
No.4: Tiger Pan / Xuedan Xia / Kelin Tan
No.5: Tiger Pan / Xuedan Xia / Kelin Tan
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