The Taste of Heritage Instant Coffee naShawn Goh Chin Siang

Dhizaini The Taste of Heritage Instant Coffee naShawn Goh Chin Siang ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2021

The Taste of Heritage Instant Coffee

na Shawn Goh Chin Siang

Mutengi: Hai Soon Leong Sdn. Bhd

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa The Taste of Heritage Instant Coffee

Dhizaini yakafemerwa nekumashure kwemutengi - bhizinesi remhuri, kubva kuchizvarwa kuenda kune chimwe chizvarwa. Kuti uchengetedze uye upfuure kuravira, chigadzirwa 'The Taste of Heritage' chakatangwa. Inoshandawo sechiratidzo chekushanya kweMalaysia, saka mugadziri akauya nepfungwa yekuchengetedza nhaka yetsika, kubatanidza pfungwa dzemutengi, akabatanidza tsika dzenguva refu dzemarudzi akasiyana-siyana mukugadzira kuita kuti vanhu vazhinji vanzwisise tsika dzechiMalasia uye. iva nechido nezveMalaysian Art.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne The Taste of Heritage Instant Coffee, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. The Taste of Heritage Instant Coffee inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. The Taste of Heritage Instant Coffee chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left.
The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste.
Kukura & Kupakiwa: The big packaging measures 24.9cm x 17.9cm x 7cm and the small one measures 4cm x 16.2cm
Matagi: Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee
Tekinoroji Yekugadzira: The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.
Changamire yeDhizaini: Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.
Tsvakurudzo: The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.
Chikurudziro: After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.
Nguva yePurojekiti: Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.
Mafambiro eBasa: The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.
Mapetenzi: -
Nhengo dzeTimu: Creative Director : Shawn Goh
Copywriter : Eric Liyao
Packaging ：Jayce Hee
Zvikwereti zveMifananidzo: Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.