Full Moon Kuratidzira paNhau dzeMagariro naFabiano Dalmacio

Dhizaini Full Moon Kuratidzira paNhau dzeMagariro naFabiano Dalmacio ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheKushambadzira, Kutengesera neKutaurirana.

SirivhaKushambadzira· 2021

Full Moon Kuratidzira paNhau dzeMagariro

na Fabiano Dalmacio

Mutengi: Rothco, part of Accenture Interactive

Mukundi weMubairo weSirivha we A' Design Award muChikwata cheKushambadzira

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Simbisa Mamiriro eMubairo we#122999

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Dhizaini

Nezvekwa Full Moon Kuratidzira paNhau dzeMagariro

Full Moon chiratidzo chekutengesa pamasoshiyari midhiya chakagadzirirwa Guinness. Mufananidzo uyu wakaburitswa munzvimbo dzeFacebook neInstagram pamwe nenhau (stories) usiku hweHalloween muna 2020, apo mwedzi mutema usingawanzoonekwa wakaonekwa munyika dzose. Mufananidzo uyu wakagadzirwa kuburikidza nekunatsiridza uye kushandura mifananidzo muAdobe Photoshop. Mifananidzo yemwedzi ine mhando yepamusoro, mifananidzo yechiratidzo chekutengesa uye maumbirwo edoro zvakabatanidzwa mumakwera akasiyana kuti zviite mufananidzo mumwe chete. Chinangwa chaive chekupinda mukukurukurirana kwepasi rose kuburikidza nekubatanidza kwakapfava pakati pemwedzi negirazi redoro.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Full Moon Kuratidzira paNhau dzeMagariro, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Full Moon Kuratidzira paNhau dzeMagariro inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Full Moon Kuratidzira paNhau dzeMagariro chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
Kukura & Kupakiwa: Facebook & Instagram feed/stories.
Matagi: beer, Guinness, halloween, moon, Ireland
Tekinoroji Yekugadzira: The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
Changamire yeDhizaini: The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
Tsvakurudzo: Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
Chikurudziro: A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
Nguva yePurojekiti: The project was developed in October 2020 in Dublin, Ireland.
Mafambiro eBasa: The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours.
Nhengo dzeTimu: Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire