Beer Mail by Volfas Engelman Primary Function: Kupakeja kweDoro reCraft naBold Brands

Dhizaini Beer Mail by Volfas Engelman Primary Function: Kupakeja kweDoro reCraft naBold Brands ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2021

Beer Mail by Volfas Engelman Primary Function: Kupakeja kweDoro reCraft

na Bold Brands

Mutengi: Bold Brands

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

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Nezvekwa Beer Mail by Volfas Engelman Primary Function: Kupakeja kweDoro reCraft

Book Text: Beer Mail ipakeja rakagadzirirwa mhando dzakasiyana-siyana dzedoro reCraft. Marebheru akaisirwa mafuremu akaita sezvitambi zvezvipositi, chiratidzo chezita rebrand uye kuunganidzwa kunoitwa zvitambi. Mhando imwe neimwe ine collage yemifananidzo inobatanidza zvinhu zvinoita sezvisina hukama pakutanga kuzviona. Zvinoshandiswa mukugadzira doro zvakavanzwa mukati memifananidzo, saka mutengi anogona kuzvitsvaga. Doro rinotengeswa mumabhodhoro egirazi e330 ml ane marebheru akadhindwa nedhijitari uye mumagaba akadhindwa e500 ml. Dhizaini iyi inoratidza huwandu hushoma hwekugadzirwa kwemhando idzi.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Beer Mail by Volfas Engelman Primary Function: Kupakeja kweDoro reCraft, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Beer Mail by Volfas Engelman Primary Function: Kupakeja kweDoro reCraft inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Beer Mail by Volfas Engelman Primary Function: Kupakeja kweDoro reCraft chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
Kukura & Kupakiwa: 500 ml cans HD printed.
330 ml glass bottles with labels.
Matagi: Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
Tekinoroji Yekugadzira: Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
Changamire yeDhizaini: Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
Tsvakurudzo: Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market.
Chikurudziro: The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
Nguva yePurojekiti: This project started in January 2020 and is still ongoing adding a new variety every other month.
Mafambiro eBasa: Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
Nhengo dzeTimu: Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite
Zvikwereti zveMifananidzo: Illustrations & Visuals: Sandra Ramoskaite