Yamamotoyama Rebranded Tea Package naEisuke Tachikawa

Dhizaini Yamamotoyama Rebranded Tea Package naEisuke Tachikawa ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo wePulatinamu we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

PulatinamuPakejingi· 2021

Yamamotoyama Rebranded Tea Package

na Eisuke Tachikawa

Mutengi: Nosigner

Mukundi weMubairo wePulatinamu we A' Design Award muChikwata chePakejingi

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Nezvekwa Yamamotoyama Rebranded Tea Package

Yamamotoyama ndomumwe wekare uye akasimbiswa vatengesi tii muJapan. Yave yekutanga kutengesa Green tea nhasi. Iine pfungwa yeKudzokera kune kwakabva Edo, NOSIGNER vakagadziridza mapakeji kuti vachengetedze tsika yetii mhenyu uye kuipfuudza kune ramangwana. Kuvaita zvechizvino-zvino uchichengeta runako rwemhando yenhoroondo refu, NOSIGNER akataura nezvemavara echinyakare uye chimiro chemipumburu ine Yamamotoyama's epakutanga macrests uye calligraphy maitiro eEdo.

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Nezve Mubairo wePulatinamu we A' Design Award

Mubairo wePulatinamu we A' Design Award wakahwinwa ne Yamamotoyama Rebranded Tea Package, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana chaizvo, akanaka uye anoyevedza. Vakunda vePulatinamu zvishamiso zvekugadzira, uchapupu hwemiganhu yekugadzira kwepfungwa, uye vanoratidza unyanzvi husingakundikani nenjere dzevagadziri vavo. Madhizaini aya anotarisirwa kuva mabasa anozivikanwa kwazvo anotsanangura runako rwenguva, anobatsira kugara zvakanaka kwenharaunda uye anosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Yamamotoyama Rebranded Tea Package inoratidza chiyero chepamusoro-soro chekunaka uye pasina kupokana inoita kuti nyika ive nzvimbo iri nani nehunhu hwayo hunobatsira uye hune basa. Yamamotoyama Rebranded Tea Package ibasa rakahwina Mubairo wePulatinamu we A' Design Award rinomutsa zvishuvo, rinokurudzira, rinotifadza uye rinomutsa mufaro mukuru.

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Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: "YAMAMOTOYAMA" is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today.
With the concept of "Return to the origin of Edo", we have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, we referred to the traditional colours and structure of the scrolls with YAMAMOTOYAMA’s original small crests and the calligraphy style of Edo.
Chikurudziro: To rebrand YAMAMOTOYAMA, the aesthetic sense of the Edo period was the key. There was a unique culture of layering colours called Color Matching. For new packages, we selected from among the traditional Japanese colours based on the concept of that culture. The psychological impressions of the colours were chosen to reflect the taste and regional characteristics of the tea. The branding expresses the traditional tea culture as a bridge to connect tradition with the future.
Nhengo dzeTimu: Art Direction: NOSIGNER (Eisuke Tachikawa)
Graphic Design: NOSIGNER (Eisuke Tachikawa, Ryota Mizusako)
Client: YAMAMOTOYAMA Co.,Ltd.
Zvikwereti zveMifananidzo: Photography: Sato Kunihiko

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