Out Here It's Dew Mushando Wekushambadzira naPepsiCo Design and Innovation

Dhizaini Out Here It's Dew Mushando Wekushambadzira naPepsiCo Design and Innovation ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheKushambadzira, Kutengesera neKutaurirana.

BronziKushambadzira· 2021

Out Here It's Dew Mushando Wekushambadzira

na PepsiCo Design and Innovation

Mutengi: PepsiCo Design & Innovation

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheKushambadzira

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Dhizaini

Nezvekwa Out Here It's Dew Mushando Wekushambadzira

Out Here It's Dew mushando wekushambadzira wakagadzirirwa mhando yechinwiwa chine gasi (carbonated soft drink) uye wakanangana nevanhu vanofarira zvekunze muMidwest yeUnited States. Mushando uyu unokurudzira vanhu kuti vanakidzwe nechinwiwa chacho pavanenge vachivhima, vachiredza hove, vachifamba nezvikepe kana kufamba netsoka mumakomo. Mushando wacho wakatanga nechipo chaidzosera makumi maviri emadhora (twenty dollars) pane zvitupa zvekuvhima nekuredza hove zve2020. Kugadzirwa kwemifananidzo (photography production) kwakavaka library huru yemifananidzo yekushandiswa panzvimbo dzekutengesa (retail point of sale), pamasocial media, uye pakushambadzira kunze kwemba (out of home advertising). Nzvimbo imwe chete yakasarudzwa kuratidza mwaka wekutanga wechirimo, zhizha, uye matsutso mukutorwa kumwe chete kwemifananidzo.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Out Here It's Dew Mushando Wekushambadzira, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Out Here It's Dew Mushando Wekushambadzira inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Out Here It's Dew Mushando Wekushambadzira inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: In the Summer of 2020, we launched an ambitious 360 degree marketing platform to both celebrate and empower the passions of outdoor enthusiasts across the Midwest; the Heartland of America. MTN DEW targeted outdoor enthusiast consumers, affectionately dubbed Heartland Heroes. During shelter in place orders as a result of COVID-19, experts recommended that people take some time to get into nature.
Chikurudziro: Our challenge became to change peoples behavior of when and where they Do the Dew. We also wanted to change perceptions along the way. So, whether you are hunting, fishing, boating or hiking and you think about a refreshing carbonated drink, you think MTN DEW. The campaign all kicked off with the MTN DEW Outdoor Stimulus, which reimbursed fans with 20 Dollars towards the Heartlands 2020 hunting and fishing permits.
Nhengo dzeTimu: PepsiCo Design & Innovation

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