Beer Culture 2020 Chirongwa Chikuru: Tsvakurudzo yeMisika naGabriela Maria Straka

Dhizaini Beer Culture 2020 Chirongwa Chikuru: Tsvakurudzo yeMisika naGabriela Maria Straka ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheKushambadzira, Kutengesera neKutaurirana.

BronziKushambadzira· 2021

Beer Culture 2020 Chirongwa Chikuru: Tsvakurudzo yeMisika

na Gabriela Maria Straka

Mutengi: Brau Union Österreich AG

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheKushambadzira

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Nezvekwa Beer Culture 2020 Chirongwa Chikuru: Tsvakurudzo yeMisika

Rondedzero yeBhuku: Beer Culture 2020 ndicho chirevo chakadhindwa chine ruzivo nezvetsika dzedoro muAustria. Chirevo ichi chinoratidza mhedzisiro yeongororo yakaita mumiririro yevagari veAustria vane makore gumi nemasere okuberekwa zvichikwira, iyo yakaitwa neinstitute yekutsvaga misika isingabatani neruzhinji, ichishandisa mibvunzo yepaIndaneti neyerunhare. Nyaya dzinosanganisira kukosha kwemhando dzemadoro akasarudzika, tsika dzekunwa, kugadzirwa kwedoro kunochengetedza zvakatarwa, kuvimbika kumabrendi, uye zvigadzirwa zvisina doro. Mifananidzo nezviratidzo zviri nyore zvinoratidza nhamba nenzira iri nyore kunzwisisa. Chirevo ichi chine mapeji makumi matanhatu nemana ane zvirimo uye mapeji mana ekunze.

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Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Beer Culture 2020 Chirongwa Chikuru: Tsvakurudzo yeMisika, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Beer Culture 2020 Chirongwa Chikuru: Tsvakurudzo yeMisika inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Beer Culture 2020 Chirongwa Chikuru: Tsvakurudzo yeMisika inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: To us at Brau Union Osterreich AG, beer culture is not only just what wins us our bread. It is our passion and devotion that we pay particular attention to. This is why we, as Austria's innovation leader in brewing, have published an Austrian beer culture report in 2020. It represents a survey of our country's beer culture, seeking to improve it constantly.
Kukura & Kupakiwa: Format closed 280 x 215 mm
Format open 280 x 430 mm
Extent 4 cover pages and 64 content pages
Circulation 1700
Matagi: beer culture report, beer culture, beer, market research, Austria
Tekinoroji Yekugadzira: The design was created in collaboration with Red Bull Media House GmbH. Simple graphics and symbols have been chosen to make the numbers easy to understand. For example, a flower tendril was chosen to represent the topic of the environment and sustainability or shopping carts for the purchase frequency.
The report was printed on LuxoArt Samt paper. Cover 250g, content pages 150g. Print in 4-colored Euroscale. Finishing UV coating on cover approx. 30 percent area coverage
Changamire yeDhizaini: The creative challenge was to present the large amount of figures and data provided by the market research institute in an easily understandable form and to represent them visually in graphics.
Target group of the Beer Culture Report 2020 are specialists in hotel and catering trades, food stores, specialised journalist and everyone who is interested in Austrian beer culture.
Tsvakurudzo: The market research institute carried out the survey. The target group was the entire Austrian population aged 18 and over. The method was a combination of an online and a telephone survey, in which about a third was carried out by telephone (in the older shifts from around 60 years of age) and the rest online. The total sample was 2,090 surveys. Using the graphics in the report, the result shows a good overview of the interest, knowledge and responsible consumption of beer by Austrians.
Chikurudziro: For Austria's largest brewery company, it is particularly important to demonstrate and promote the diversity of Austrian beer culture. This topic was the focus of the study, which was carried out by an independent market research institute. The results are gratifying because they show how important beer and beer specialties are to Austrians but they also reflect interest, knowledge and responsible enjoyment of beer by Austrians. All in all the report is a great reflection for the beer culture.
Nguva yePurojekiti: The planning phase began in January 2020. The interviews with the target group of the market research institute took place in March 2020. The Red Bull Media House team then created the graphs from the numbers and data and designed the report. The report was printed in October published on November 18, 2020.
Mafambiro eBasa: In cooperation with the research institute Market, we tried to get to the bottom of the topic of beer culture using a representative study carried out throughout Austria. Questions about the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products were answered in a representative manner. The facts and figures from the market research institute are graphically presented in the report in an easily understandable form.
Mapetenzi: Copyrights belong to Brau Union Österreich AG, 2020
Nhengo dzeTimu: Head of Corporate Affairs & CSR at Brau Union Österreich AG: Mag. Dr. Gabriela Maria Straka, EMBA
Project coordinator at Brau Union Österreich AG: Ruth Dunzendorfer, MA
Implementing company that drew the graphics and prepared the report: Red Bull Media House GmbH
Zvikwereti zveMifananidzo: Brau Union Österreich AG