Himalaya Sheet Mask Kufukidzwa kweSheet Mask naElephant Design and Himalaya Wellness

Dhizaini Himalaya Sheet Mask Kufukidzwa kweSheet Mask naElephant Design and Himalaya Wellness ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2021

Himalaya Sheet Mask Kufukidzwa kweSheet Mask

na Elephant Design and Himalaya Wellness

Mutengi: Himalaya Wellness

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

31,299

Mukundi weMubairo Akasimbiswa

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Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

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Dhizaini

Nezvekwa Himalaya Sheet Mask Kufukidzwa kweSheet Mask

Himalaya Sheet Mask ipakeji rakagadzirirwa sheet mask yekumeso mune chikwata chekuzvichengeta. Iri hurongwa rinovhara mhando shanu uye rinoshandisa mavara akajeka, mafonti anofadza uye tsamba yepakati kune uyo anozvishandisa. Mifananidzo inoratidza zvinhu zvechizvarwa zvechigadzirwa nenzira nyoro. Sachet inodhindwa muCMYK, chena nemavara mana akakosha ePantone. Logo nemufananidzo zvinopedziswa nespot gloss varnish, apo pamwe pese pasara pakati matte. Dhizaini yakagadzirirwa kukwezva vatengi vechidiki mumusika wepasi rose.

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Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Himalaya Sheet Mask Kufukidzwa kweSheet Mask, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Himalaya Sheet Mask Kufukidzwa kweSheet Mask inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Himalaya Sheet Mask Kufukidzwa kweSheet Mask chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
Kukura & Kupakiwa: The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm
Matagi: face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
Tekinoroji Yekugadzira: The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
Changamire yeDhizaini: Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
Tsvakurudzo: The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:

a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention.
Chikurudziro: Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
Nguva yePurojekiti: The project started in September 2019 and finished in December 2020, in Singapore & India.
Mafambiro eBasa: The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
Nhengo dzeTimu: Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande

Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta
Zvikwereti zveMifananidzo: All designs and images are created by Elephant Design.