Rosa Roxburghii Kupakeja kweTii naGuangzhou Cheung Ying Design Co., Ltd.

Dhizaini Rosa Roxburghii Kupakeja kweTii naGuangzhou Cheung Ying Design Co., Ltd. ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weGoridhe we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

GoridhePakejingi· 2021

Rosa Roxburghii Kupakeja kweTii

na Guangzhou Cheung Ying Design Co., Ltd.

Mutengi: Guangzhou Cheung Ying Design Co., Ltd.

Mukundi weMubairo weGoridhe we A' Design Award muChikwata chePakejingi

28,750

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#111732

Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Rosa Roxburghii Kupakeja kweTii

Rosa Roxburghii idhizaini yekupakeja yechinwiwa chetii chiri mugaba. Mudziyo wacho igaba realuminium rine urefu hwe65 mm, upamhi hwe65 mm uye urefu hwakakwirira hwe95 mm, rine mukati mune 245 ml. Mifananidzo yacho inoshandisa mufananidzo wemhando yechiChinese webindu retii rerosa roxburghii, unoratidza kuchengetedza kunoitwa kubva pakudyara kusvika pakusarudzwa kwezvinhu zvinoshandiswa. Zvinhu zvechinyakare zvechiChinese uye ruvara rutsvuku rwerombo rwakanaka ndizvo zvinoumba magadzirirwo acho. Kupakeja uku kwakagadzirwa kuti kupe chigadzirwa ichi chitarisiko chakajeka uye kuratidza utano, kuva kwechisikigo, simba reupenyu uye nhaka.

Kuzivikanwa

Nezve Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Rosa Roxburghii Kupakeja kweTii, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Rosa Roxburghii Kupakeja kweTii inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Rosa Roxburghii Kupakeja kweTii inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Due to the lack of personalization of the old packaging of the product which visual communication information is unclear, there is no unique imprint of its own category. Therefore, in order to better communicate with consumers, enhance the local characteristics and charm of rosa roxburghii and tea culture, and convey the new concept of "health, naturalness, vitality, and inheritance", a brand-new appearance design is needed to carry and present the concept and values behind the brand.
Kukura & Kupakiwa: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
Matagi: Rosa Roxburghii,Tea packaging,Traditional Chinese elements,Illustration,Beverage Packaging
Tekinoroji Yekugadzira: The design material is made of aluminum can.
Changamire yeDhizaini: The challenge mainly lies in how to better improve the awareness and competitiveness of rosa roxburghii tea in the consumer market, so as to make it stand out among the competing products. To address this challenge, we have added the healthy and natural attributes of rosa roxburghii tea to the traditional tea culture elements. Through visual creativity and brand integration, we further improved the relationship between the brand and consumers, and brought consumers a more reliable sense of brand trust.
Tsvakurudzo: With the continuous improvement of living standards, people pay more and more attention to the quality of life, and have higher requirements for the aesthetics of packaging design and the charm it shows. Therefore, on the basis of retaining the traditional "tea" cultural characteristics of the product, our design has incorporated modern art elements, which is to interpret the life attitude conveyed by the brand – "returning to original nature, and staying healthy and progressive."
Chikurudziro: The overall design is based on the Chinese style illustration of rosa roxburghii tea garden, which outlines the rigor from planting to selection of materials that is embedded in the brand, and conveys the essence of the fusion of Chinese tea and rosa roxburghii. The design is also created on the basis of culture inheritance by adopting Chinese auspicious red as the theme color, and with layout incorporated with traditional Chinese elements.
Nguva yePurojekiti: The project started in April 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
Mafambiro eBasa: With the tea beverage market constantly developing, safety and health have become the major concerns of consumers in their choice of tea beverage. Therefore, in order to create a healthy, natural, and high-quality brand, the illustrations have a creative style combining nature with vitality, echoing with people’s original desire.
Nhengo dzeTimu: Creative Director: Zhiji Dong
Designer: Lu Gu