Haci Bekir Halva Kurongedza naPolin Kuyumciyan

Dhizaini Haci Bekir Halva Kurongedza naPolin Kuyumciyan ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SimbiPakejingi· 2021

Haci Bekir Halva Kurongedza

na Polin Kuyumciyan

Mutengi: Haci Bekir

Mukundi weMubairo weSimbi we A' Design Award muChikwata chePakejingi

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Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#109346

Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Haci Bekir Halva Kurongedza

Haci Bekir ndeimwe yemhando dzekare pasirese uye ine nhaka yakakura. Kunyangwe zita rechiratidzo richizvibatanidza nemhando uye kugutsikana kwechigadzirwa, zvakaoma kuti rudzi rwekare rufadze chizvarwa chitsva. Nekuwedzera kukurumbira kwehalva muTurkey chikafu chimiro, mhando yacho yaida kubatsirwa nayo uye nekuvandudza iyo halva yekurongedza. Iwo akapusa asi anobata maziso maitiro uye mavara ezvigadziriso zvitsva zvinoita kuti Haci Bekir iwedzere kusvika kwavo uye kuzivikanwa kwemhando. Maitiro ekugadzira uye mavara ese ari maviri akafemerwa neatatu halva zvigadzirwa uye maumbirwo.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Haci Bekir Halva Kurongedza, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Haci Bekir Halva Kurongedza inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Haci Bekir Halva Kurongedza inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Haci Bekir decided to update their products' packaging and prints in order to catch up with 21st century trends and appeal to a younger customer group as well.
Halva is a very traditional dessert but is now becoming very hip again. So Haci Bekir wanted to utilize halva's popularity and be able to address to the new generation. The new packaging design uses the hip stripe patterns and pop colors in order to modernize the traditional taste of halva.
Kukura & Kupakiwa: This project consists of three halva boxes and they all have same size sleeves: 141 x 302 mm.
Matagi: packaging, box, design, patterns, food
Tekinoroji Yekugadzira: The product itself comes within a plastic container. But the container itself looked insufficient for the presentation so we decided to cover the box with a carton sleeve. The production was easy and the box was covered and became more presentable.
Changamire yeDhizaini: The challenging part of this design was to appeal to the younger generation while maintaining the legacy of Haci Bekir. The halva box designs are very hip but also simple because the brand name and logo also had to stand out. Also, halva does not have a specific shape, so it was harder to find a key visual to build upon. But the ingredients of each flavour gave it an organic pattern which ended up on the end design.
Tsvakurudzo: The research was mostly based on different representations of each flavour of the three boxes. The flavours had to be represented in a series and the research process was all about sketches of patterns and ideas.
Chikurudziro: The simple geometric patterns were inspired from the main ingredients and the texture of each halva kind. Plain halva has straight lines to indicate its smooth texture, halva with cocoa has a wavy texture, thus the wavy pattern and halva with pistachio has a crunchy looking texture and the zigzag lines are chosen to hint the crunchiness. Bold and flashy colors were picked in order to give the brand and the product a fresh and young look.
Nguva yePurojekiti: The project started in December 2019 and finished in February 2020, in Istanbul.
Mafambiro eBasa: The bicentennial brand is already very well known but its age makes it harder to connect to the new generation. The updated packaging design for halva boxes enables the brand to appeal to a younger audience because it presents trendy patterns and flashy colors.
Zvikwereti zveMifananidzo: Image #1: Photographer Daçya Lisan, 2020.
Image #2: Photographer Daçya Lisan, 2020.
Image #3: Photographer Daçya Lisan, 2020.
Image #4: Photographer Daçya Lisan, 2020.
Image #5: Photographer Daçya Lisan, 2020.