Fairy Fox Kuchengeta Ganda naAntonia Skaraki - A.S. Advertising

Dhizaini Fairy Fox Kuchengeta Ganda naAntonia Skaraki - A.S. Advertising ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2021

Fairy Fox Kuchengeta Ganda

na Antonia Skaraki - A.S. Advertising

Mutengi: Fairy Fox

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

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Nezvekwa Fairy Fox Kuchengeta Ganda

Titambire murwendo rwunofadza rwekunzwa zvakasikwa. Nzwa chakavanzika chakapoteredza zvigadzirwa zvekuchengeta ganda izvi. Dhizaini iri inoremekedza hukama huripo pakati paAmai Zvakasikwa nevana vavo, ukuwo zvinhu zvemhando yepamusoro zvinopa kunzwa kwekubata uye chiratidzo chisingaperi. Kuongorora makwikwi nezvemaitiro kwakaita kuti kuwanikwe nzvimbo dzemikana dzakaenderana nechiratidzo nemaitiro emutoro, zvichiita kuti pave nepakisiki yechizvino, iri shoma uye inodziya.

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Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Fairy Fox Kuchengeta Ganda, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Fairy Fox Kuchengeta Ganda inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Fairy Fox Kuchengeta Ganda chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Feel the fairy-tale mystery surrounding these skincare products. The design reveals the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Exceptional details imply high quality of the products. At the same time, it is easy for the average consumer to remember the product line and to recognize it at all points of sale. Packaging that gives rise to a range full of elegance and expressiveness. The final design strayed away from having traditional labels. Instead, it focused on simplicity, minimalism and warmth.
Kukura & Kupakiwa: PVC labels on all the packages.
15x12cm
14,5x8,8cm
Matagi: baby, care, child, cream, fairy, fox, product, health, skincare
Tekinoroji Yekugadzira: Environmentally friendly. Plastic containers with PVC labels.
Changamire yeDhizaini: The brief was to create clean, fresh and minimal packaging with a touch of sophistication that would reflect the purity of the brand’s nature and express its core message, while also being friendly and welcoming at the same time, conveying the message of caring. Of course, the packaging should also reflect the brand story and all those values that it represents. And could you think of a better way to visualize it than a nod to our fox, the Fairy Fox, depicted with simplicity, bold and strong typography, and inviting warmth?
Tsvakurudzo: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to lead to a design concept.
Chikurudziro: Inspired by The Little Prince and the heart-warming messages of the wise fox in this enchanting fable of childhood years, the Fairy Fox brand ensures a Healthy Ever After ending to all skincare issues. Fairy Fox is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe! The environmental protection and sustainability trend, as well as the healthy lifestyle concept, were also sources of inspiration.
Nguva yePurojekiti: The project started in February 2016 in Athens, Greece, and finished in June 2020 in Athens, Greece.
Mafambiro eBasa: The packaging managed to turn consumers into adventurous travellers to the magic land of Mother Earth and the Fairy Fox heroine. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
Nhengo dzeTimu: Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Copywriter: Sotiria Theodorou
Zvikwereti zveMifananidzo: Image #1: Illustrator Andreas Deskas, Hare, 2017
Image #2: Illustrator Andreas Deskas, Sheep, 2017
Image #3: Illustrator Andreas Deskas, Lizard, 2017
Image #4: Illustrator Andreas Deskas, Frog, 2017
Image #5: Illustrator Andreas Deskas, Squirrel, 2017
Image #6: Illustrator Andreas Deskas, Deer, 2017
Image #7: Illustrator Andreas Deskas, Turtle, 2017