Pride Shrike Basic Function: Kugadzirwa kweMascot naMeng Chih Chiang

Dhizaini Pride Shrike Basic Function: Kugadzirwa kweMascot naMeng Chih Chiang ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheKushambadzira, Kutengesera neKutaurirana.

BronziKushambadzira· 2021

Pride Shrike Basic Function: Kugadzirwa kweMascot

na Meng Chih Chiang

Mutengi: Pingtung County Government

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheKushambadzira

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Dhizaini

Nezvekwa Pride Shrike Basic Function: Kugadzirwa kweMascot

Rugwaro rweBhuku: Pride Shrike i mascot yakagadzirirwa mutambo mukuru wenyika wemasukuru epamusoro anoitirwa muPingtung, Taiwan. Mascot iyi yakavakirwa pashiri inonzi brown shrike, iyo shiri inomiririra dunhu recounty reyePingtung, yakasarudzwa panzvimbo yemifananidzo yetsoko dzakajairwa kushandiswa kumiririra guta iri kwenguva refu. Nyanzvi dzinodzidza pamusoro peshiri (ornithologists) dzakabvunzwa kuti zvimiro zvenzeve dzematema, muviri wepamusoro une ruvara rwutsvuku, uye muswe une chiuno chichena zvitaridzike zvakarurama. Mascot iyi yakadhirowa mumafomu maviri, imwe yepikicha uye imwe yechitatu-dhimenzheni (3D), uye yakashandurwazve kuita zvidhori zvinofamba (animated stickers) zvinoshandiswa pahurongwa hunozivikanwa hwekutumirana meseji. Chinangwa ndechekusimudzira mitambo yemasukuru nekukurudzira dunhu rinotambira mutambo uyu.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Pride Shrike Basic Function: Kugadzirwa kweMascot, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Pride Shrike Basic Function: Kugadzirwa kweMascot inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Pride Shrike Basic Function: Kugadzirwa kweMascot inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Pride Shrike is the mascot of 2020 National High School Athletic Games in Pingtung, Taiwan. The mascot was named "Pride Shrike" as "bird" is pronounced similar to "pride" in Taiwanese, as well as echoing with the slogan "Pingtung Pride." The games cheer not only for the winners, but all athletes as they all make people proud.
Kukura & Kupakiwa: The guidelines of animated stickers in LINE store:
1. Their dimensions must be within 320 x 270 px.
2. Playback time: Up to 4 seconds per sticker.
3. PNG frame limits per APNG: Between 5 and 20 frames.
4. The maximum file size for each image is 300 KB.
Matagi: Mascot, Games, Pingtung, Taiwan, Line, Animated sticker, National High School Athletics, Shrike, Bird, Brown Shrike
Tekinoroji Yekugadzira: The mascot is drawn in both graphic and 3 dimensional way. For animated stickers, the team created animation in After Effect and generated the animated images with an APNG creation tool such as APNG Assembler.
Changamire yeDhizaini: Capturing the traits of brown shrike is the most challenging aspect. The team has worked closely with ornithologists to picture the brown shrike. The face is white with the typical black "bandit-mask" through the eyes. The upper part is reddish and the lower parts are yellowish belly withrufousflanks. The tail is redder and tipped in white.
Tsvakurudzo: Besides its adorkable appearance and flexible body, Pride Shrike has very distinctive personality. He is a national badminton player, in the senior year of athletic class in National Chao-Chou Senior High School. His favorite snack is Wandan red bean cake and favorite beverage is fresh lemon juice, which are both signature products in Pingtung. His objective is to show the characteristics of the host city. Pride Shrike is an important agent to promote its tourism and economy with local industries and signature products.
Chikurudziro: The mascot design of Pingtung City has long been monkeys because the old name of Pingtung is "Ahou," which is pronounced similar to "monkey" in Mandarin. In order to break away from stereotyped thinking, the team selected Brown Shrike, the bird of Pingtung County, as an inspiration to give everyone a refreshing impression about Pingtung. In particular, the team collaborated with Endemic Species Research Institute to draw the key features of Brown Shrike in detail.
Nguva yePurojekiti: The project started in April 2019 and finished in December 2019, and the mascot was released and exhibited in January 2020. National High School Athletic Games will be held from July 18 to July 23 in Pingtung, Taiwan. More than 12,000 athletes from other counties and cities will participate in the event.
Mafambiro eBasa: It's the first time to promote national games as LINE animated sticker since LINE is the most popular communication software in Taiwan. In order to create stickers with novelty, here are the creative directions:

1. Promoting sports as the main purpose, the sticker of shrike integrated into all kinds of sports to show the strength and beauty of each race.
2. Communicating with young generation, as all the athletes are between 12 to 18 years old, the shrike in the sticker speaks funny buzzwords.
Nhengo dzeTimu: Creative Director: Meng Chih Chiang
3d Artist: Alex Wu
Motion Designer: Amy Wen
Coordinator: Pei Rong Lu
Photography: James Lin, Pei Tzu Chen
Zvikwereti zveMifananidzo: Image #1: Alex Wu
Image #2: Meng Chih Chiang
Image #3: Meng Chih Chiang
Image #4: Meng Chih Chiang
Image #5: James Lin, Pei Tzu Chen
Video Credits: Meng Chih Chiang
PDF: Meng Chih Chiang