Oulevi Packaging Design Basikoti reDoro naZhangyong Hou

Dhizaini Oulevi Packaging Design Basikoti reDoro naZhangyong Hou ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SimbiPakejingi· 2021

Oulevi Packaging Design Basikoti reDoro

na Zhangyong Hou

Mutengi: Oulevi

Mukundi weMubairo weSimbi we A' Design Award muChikwata chePakejingi

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Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

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Dhizaini

Nezvekwa Oulevi Packaging Design Basikoti reDoro

Oulevi ndiro basikoti rakagadzirirwa doro rakachekwa (draft beer). Chidhirowa ndechesimbi inonzi stainless steel, chine mukati mune rita rimwe uye chine saizi yekutambanudzwa yakati flat inosvika 274 mm pakureba uye 193 mm pakukwirira. Mufananidzo wakadhindwa unoumba muedzo wemugirazi weDoro. Mifananidzo inoratidza kwakabva zvinhu zvekugadzira, izvo zviri bhali (barley) rinobva kuAustralia, mbiriso (yeast) inobva kuchamhembe kweEurope uye hops dzinobva kuNorth America. Chiratidzo chegirazi chinobatsira vatengi kuziva mhando (brand) vari kure. Chinangwa chebasikoti ndechekuratidza nyaya yechigadzirwa zvakajeka pashelufu.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Oulevi Packaging Design Basikoti reDoro, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Oulevi Packaging Design Basikoti reDoro inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Oulevi Packaging Design Basikoti reDoro inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Kukura & Kupakiwa: Net content：1 liter ，
Development dimension: 274mm long, 193mm high
Matagi: Beer packaging, illustration, beer logo design
Tekinoroji Yekugadzira: Stainless steel can
Changamire yeDhizaini: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Tsvakurudzo: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Chikurudziro: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Nguva yePurojekiti: It took a month,
Location: Dalian, China
Nhengo dzeTimu: Zhangyong Hou