Settlements Integrated Campaign naPancho Gonzalez

Dhizaini Settlements Integrated Campaign naPancho Gonzalez ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2020 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheKushambadzira, Kutengesera neKutaurirana.

BronziKushambadzira· 2020

Settlements Integrated Campaign

na Pancho Gonzalez

Mutengi: Inbrax

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheKushambadzira

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Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#103849

Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Settlements Integrated Campaign

Kugara chinhu chaicho pasi rese uye kunyanya muLatin America. Iyi dhizaini yekushambadzira inotsvaga kuunganidza mari neimwe nzira uye inozviita nekutanga firimu iro rakazopedzisira risipo. Kuti vawane tikiti, vanhu vaifanira kuenda kuwebhusaiti yebhaisikopo kunotenga matikiti avo uye pavakadaro vakaziva kuti bhaisikopo rakanga risipo, saka vaigona kupa mari yavo kunheyo.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Settlements Integrated Campaign, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Settlements Integrated Campaign inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Settlements Integrated Campaign inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to launch the film Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist.
Kukura & Kupakiwa: Trailers, posters, digital ads and social media.
Matagi: Settlements, Favela, Asentamientos, Chile, Perú, Colombia, Brazil, Argentina, Inbrax, Techo, Latam
Tekinoroji Yekugadzira: Integrated campaign across 5 countries in South America.
Changamire yeDhizaini: First online collecting campaign done by Techo Latam.
Tsvakurudzo: The key points of the challenge and the objectives that were required in the campaign were clear, the idea had to solve how to reach new consumers who are not part of the main percentage of donors of Techo Latam. Based on market research on their behavior at the time of donation; 60% of millennials do them online, they are motivated by social networks; mainly on Facebook with 62% and 14% in charity events. Understanding the buyer person, we devised the creative solution; If they are digital natives, their reason for donation is the moments that appeal to our emotions, which in social networks are inspired to make them. We wonder what they buy most online in Latin America?: cinema, concerts and air tickets. In the cinemas annually, there are more than 339.8 million viewers, with Brazil being one of the pioneer countries with 170 million viewers, within Latin American cinema. So cinema was the language applied.
Chikurudziro: The creative strategy focused on launching the film Settlements (Favelas) in Chile, Argentina, Peru, Colombia and Brazil. For this, 5 trailers were created and ran in the aforementioned markets, these trailers were created by renowned film directors from each country and the media strategy focused on displaying these trailers on Facebook (Instagram) and YouTube, with support at the same movie theaters, which invited to buy tickets for the movie on the site: settlements.techo.org.
Nguva yePurojekiti: Chile, Peru, Argentina, Brazil and Colombia.
Mafambiro eBasa: Integrated campaign across Chile, Perú, Argentina, Brazil and Colombia.
Mapetenzi: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando
Nhengo dzeTimu: Nico Rubio, Jorge Fajardo, Camilo Sánchez, Pancho González, Marcelo Concha, Carolina Pinheiro, Cristián Chávez.
Producers: Prójimo, Los Notarios, Deiro Films, La Motoneta
Zvikwereti zveMifananidzo: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando