O le mamanu Gujinggong Ava e Cheng Tian Sheng o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Auro i le Vaega Tauva Mamanu Afifi.

AuroAfifi· 2020

Gujinggong Ava

na mamanuina e Cheng Tian Sheng

Tagata Fa'atau: Yuto

Manumalo o le A' Design Award Auro i le Vaega Afifi

63,291

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #99904

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Gujinggong Ava

O tala faʻaleaganuʻu na tuʻuina mai e tagata o loʻo tuʻuina mai i luga o le afifi, ma faʻataʻitaʻiga o faʻatusa o le inu pia. O le tarako e faʻaaloalogia i Saina ma fai ma faatusa o le agalelei. I le tala faatusa, ua sau le Dragon e inu. Ona ua tosina i le uaina, o lea e faataamilo solo i le fagu uaina, faʻaopopo elemene faʻaleaganuʻu e pei o Xiangyun, maota, mauga ma vaitafe, lea e faʻamaonia le talaʻaga o Gujing taulaga uaina. A uma ona tatala le atigipusa, o le ai ai se vaega o pepa kalama ma faʻamatalaga e faia ai le pusa e maua ai le aotelega faʻaalia foliga pe a uma ona tatala.

Le Fa'ailogaina

E Uiga i le A' Design Award Auro

O le A' Design Award Auro na manumalo ai Gujinggong Ava, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Gujinggong Ava e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Gujinggong Ava e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Packaging in the structure of more innovation and try. Considering the actual function and display effect of the package, we can fully feel the cultural orientation and excellent quality of the product when opening the package, and convey the unique flavor of the wine through Chinese illustration.
Fua & Fa'apipi'i: Width (200 mm) x depth (120 mm) x height (280 mm),Bottle capacity 500ml
Fa'ailoga: Liquor, tradition， Folk tradition，Illustration，nongovernmental
Tekonolosi Gaosiga: This wine bottle is made of ceramics. Nine lines on the front represent the number 9, and five lines on the back represent the number 5. The ancients believed that nine is the largest of the odd numbers and has the highest significance, while five in the middle of the Yang number means harmony. Once the two numbers are combined, it means dignity, harmony and auspiciousness.
Lu'itau o le Mamanu: Try to use the story illustration to reflect a kind of liquor, it will be different from the traditional Chinese liquor. Some traditional consumers will not accept such novel packaging. So want to make bold innovation attempts.
Su'esu'ega: Draw a picture with the story of a dragon coming out to drink. On the positive side of the package, it shows that the Chinese dragon is auspicious, the people like it, and the people expect the dragon to appear. The taste of this wine can make the Dragon come out to drink and people will remember it. After opening the box, there are also layers of cardboard paintings inside, which can be placed at home for display.
Fa'aosofia: In ancient China,it is said that the dragon can walk through clouds and rain, eliminate disasters and bring down blessings, symbolizing auspiciousness. It has always been the Chinese traditional custom to pray for peace and harvest by dragon dance. With the creative point of dragon drinking, the China’s wine culture has been inherited for thousands of years. Meanwhile, the cultural background and product quality of GuJingGong wine can be acknowledged by the public.
Umi o le Poloketi: The project started in Shenzhen in April 2019 and completed in Shenz in December 2019
Fa'agasologa o Galuega: The packaging is opened in one piece, and when you press the button and open the box, the neto and the bottle will automatically rise, and the multi-layer cardboard illustration is displayed at the same time. The packaging can be produced by automated machines without manual labor, which is optimized in terms of production cost and production cycle. The packaging illustrations are printed on environmentally friendly paper, which can be reused and recycled to reduce some pollution.
Sui o le 'Au: Designer：CHENG TIAN SHENG
3D：YAO QI QIANG
Engineer：ZHANG HUA MING