O le mamanu Buchanan's Red Seal Teuteuga Fagu Uisiki e Pierre Delebois - forceMAJEURE Design o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Auro i le Vaega Tauva Mamanu Afifi.
AuroAfifi· 2020
Buchanan's Red Seal Teuteuga Fagu Uisiki
na mamanuina e Pierre Delebois - forceMAJEURE Design
Tagata Fa'atau: Diageo
Manumalo o le A' Design Award Auro i le Vaega Afifi
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #99305Le Mamanu
E Uiga ia Buchanan's Red Seal Teuteuga Fagu Uisiki
O le Buchanan's Red Seal o se mamanu teuteuga mo se uisiki fa'afefiloi. O le mamanu e aofia ai se fausaga fou o le fagu, ni fa'ailoga ma se atigipusa meaalofa. E iai i le fagu ni pi'o vaivai e fa'apuipui ai le fa'amaufa'ailoga mūmū o lo'o tu'u i le ogatotonu o le itu i luma. O le fa'ailoga fa'ale-aiga o Buchanan's e fa'atagāina i tua o le tioata, ina ia iloa atu ai le fa'ailoga i le itu i luma. O se saini fa'atagāina o lo'o tu i tafatafa o le fa'amaufa'ailoga. O le tioata lanu enaena e liliu atu i se lanu meamata i le pito i lalo, o se uiga e tutusa ai le fa'aputuga atoa. O le atigipusa meaalofa e tatala e pei o se tusi e fa'aalia ai le fagu.
Le Fa'ailogaina
E Uiga i le A' Design Award Auro
O le A' Design Award Auro na manumalo ai Buchanan's Red Seal Teuteuga Fagu Uisiki, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Buchanan's Red Seal Teuteuga Fagu Uisiki e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Buchanan's Red Seal Teuteuga Fagu Uisiki e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- forceMAJEURE was asked to create a brand redesign for Buchanan’s Red Seal, and bring to life the exclusive blend through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, we crafted an elegant bottle shape with soft curves that allow the iconic Red Seal to shine. The bottle sits in a beautifully crafted gift box, which opens like a book to reveal the unique bottle.
- Fua & Fa'apipi'i
- Bottle: 0.75L/75cl/750ml.
Box: 235mlx235mlx101.6ml - Fa'ailoga
- #rebrand, #productdesign, #packagedesign, #luxury, #whisky, #brownspirits,
- Tekonolosi Gaosiga
- For the bottle, forceMAJEURE closely collaborated with the glassmaker to create the perfect interaction between the front and back embossed rosette, and on the green tint at the base of the bottle that is a hallmark of all bottles in the Buchanan’s line. The stopper mirrors the shape and colors of the bottle. The mixed materials used connote luxury: Buchanan's engraved gold metal and red textured wood. Authenticity is created by the red simulated wax seal, finely molded to achieve the lions and word details highlighted with gold. The neck label is printed on metallic substrate with micro emboss. The bottom label is printed on transparent PSL with raised gloss varnish. This bottle comes in a luxe coffret mixing metallic substrate and shimmery textured substrate.
- Lu'itau o le Mamanu
- Every single expression of Buchanan’s whisky is made with the same degree of care, symbolizing the utmost quality and craftsmanship, and forceMAJEURE's goal was to honor that in all elements of this redesign of Buchanan's Red Seal. We crafted a new elegant bottle shape with soft curves that allow the iconic Red Seal to shine, nestled at the heart of the bottle. The rich amber liquid gives way to a green tint at the base of the glass, a hallmark of all bottles in the Buchanan’s range.
- Fa'aosofia
- forceMAJEURE's design team drew inspiration from the rich history of James Buchanan and his dedication to the utmost in quality and craftsmanship. The beauty is in the details: the Buchanan's crest is proudly embossed on the back of the glass and beautifully frames the Red Seal. Alongside of the bottle, James Buchanan's signature is embossed. The luxurious closure is an ornament to the bottle, and the majestic reds and golds of the seal, signature and label evoke the royal family, for which the whisky was created.
- Sui o le 'Au
- Harry Chong, Product Design Director
Pierre Delebois, Strategy and Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager - Fa'aaloaloga o Ata
- Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio
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