O le mamanu Creative Trade Mark Le Afifiina o le Meli e Zanas Karenauskas o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Auro i le Vaega Tauva Mamanu Afifi.
AuroAfifi· 2020
Creative Trade Mark Le Afifiina o le Meli
na mamanuina e Zanas Karenauskas
Tagata Fa'atau: Lithuanian local bee farm Honey Moon
Manumalo o le A' Design Award Auro i le Vaega Afifi
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #91735Le Mamanu
E Uiga ia Creative Trade Mark Le Afifiina o le Meli
O le Botanic o se mamanu afifiina mo le meli mama e faʻaalia i totonu o se fagu tioata e 380 ml. O le pepa faʻailoga e faia i pepa lanumeamata uliuli e leʻi ufiufia ma ua faʻatulagaina e ala i le debossing i ni tulaga eseese ma se ono-itu (hexagon) ua tipiina, o se foliga e faʻamanatu ai le faletolo o pi. O elemene o le silkscreen matte ma le pepa iila manino e faʻaopoopo ai le eseesega i le talaaga uliuli. O se pepa tautau gaugau e lua itu o loʻo tauaveina le faʻamatalaga o le oloa. O fagu taʻitasi e tapunia i se tapuni laupapa e faia i lima mai le laau o le linden, o le laau lea e aoina ai e pi le suamalie. O le mamanu e atagia ai le mama o le meli mama.
Le Fa'ailogaina
E Uiga i le A' Design Award Auro
O le A' Design Award Auro na manumalo ai Creative Trade Mark Le Afifiina o le Meli, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Creative Trade Mark Le Afifiina o le Meli e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Creative Trade Mark Le Afifiina o le Meli e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- The Botanic - A wildly impossible, natural raw honey made from imaginative minds with unrealistic expectations for quality and taste.
The packaging design concept is based on simplicity and respect for the raw materials. The label design incorporates a hexagon shape, a shape found in nature (like hexagonal snowflakes) and very reminiscent of the honeycomb. The hexagonal shape is prevalent in nature and it's considered the strongest shape known. - Fua & Fa'apipi'i
- 380 ml glass jar
The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper. - Fa'ailoga
- luxury, inspiration, fascination, exclusive, unique, creativity, brand architecture
- Tekonolosi Gaosiga
- The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper.This sample perfectly illustrates that even products, that are released in small batches, can be packaged in good designed package, which is produced by using really high-quality materials.
- Lu'itau o le Mamanu
- Creative Trade Mark's ambition was to create product labeling and packaging for The Botanic raw honey that would reflect the purity and natural integrity of the product. Starting with a product that is all natural, our challenge was to create design concepts that speak to the consumer about the original experience of the healthy and sweet, natural product inside each jar.
- Su'esu'ega
- By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team.
- Fa'aosofia
- The aim of this packaging was to create a design that would announce its own individuality while keeping to the high quality standards and general concept of the natural honey purity. We wanted to show that the packaging reflects true balance between human and nature. To create such a feeling, we needed the special key. And the main key is the wooden lid. Each one lid are made individually by human hand from natural linden tree, whose nectar is so generously shared by bees in this jar.
- Umi o le Poloketi
- Started: June of 2019
Location: Lithuania
Market Country: United Kingdom
Market Region: Europe
Product Category: Confectionery
Consumer Packaging Format: Glass Jar, Tag
Consumer Substrate / Material: Glass Jar, Wood - Fa'agasologa o Galuega
- The Botanic honey's new design is original down to the unique handmade wooden lid that tops each container. Each lid is hand crafted from wood from the linden tree, which was struck by lightning.
By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team. - Sui o le 'Au
- Product design :Creative Trade Mark
Author: Zanas Karenauskas
Labels producer : Elegant Press
Wooden lid produced by Evaldas Usoris
Photo credit: Produck Mindaugas Norkaitis - Fa'aaloaloga o Ata
- Photo: Produck, MIndaugas Norkaitis
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