Akimbo Coffee Beer Galuega Autu: Afifiga o Meainu e Wen Liu and Kaichen Xie

O le mamanu Akimbo Coffee Beer Galuega Autu: Afifiga o Meainu e Wen Liu and Kaichen Xie o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2020

Akimbo Coffee Beer Galuega Autu: Afifiga o Meainu

na mamanuina e Wen Liu and Kaichen Xie

Tagata Fa'atau: Shenzhen Akimbo Brand Operation Management Co., Ltd.

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

16,413

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #88579

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Akimbo Coffee Beer Galuega Autu: Afifiga o Meainu

Tusitusiga o le Tusi: O le Akimbo Coffee Beer o se mamanu afifiga mo ni ipu kofe pia lelei se lua na faia e ala i se felagolagomaiga i le va o se kamupani kofe ma se fale gaosi pia. O pia nei o loo faatau atu i totonu o apa alumini, ma o le pusa i fafo e 115 milimita le umi, 66 milimita le lautele ma 66 milimita le maualuga. O se ata na valiina i le lima ma se fonti tuai na tusia i le lima e avatu ai i apa nei se uiga malolo ma mafanafana. O le ata o loo faaalia ai mascots o kamupani e lua o loo faasee i le matafaga. O le mamanu e faasino atu i tagata talavou ma o loo taʻu manino atu ai o le meainu e iai le ava malosi.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Akimbo Coffee Beer Galuega Autu: Afifiga o Meainu, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Akimbo Coffee Beer Galuega Autu: Afifiga o Meainu e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Akimbo Coffee Beer Galuega Autu: Afifiga o Meainu e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: In the summer of 2018, Akimbo Cafe has a partnership with E.T. Brewery to launch two craft coffee beers. They are namely as Colombian milk porter and Yirgacheffe Snowfield Berlin sour wheat. This packaging design combines two brands' characteristics. The design uses a lively illustration and a hand-painted font on the common aluminum cans is to create a refreshing effect.
Fua & Fa'apipi'i: The outside packaging box size is 115mm in length, 66mm in width and 66mm in height.
Fa'ailoga: Coffee,Beer, Coffee Beer, Illustration Packaging, Art
Tekonolosi Gaosiga: The material of the packaging is an aluminum can.
Lu'itau o le Mamanu: We have spent a lot of time to design the illustration and font style. Besides, we have to maintain the main visual style of the product. We also need to tell clearly to the consumer that this design is for an alcoholic beverage. The design is not to use cartoon image style to disguised as a soft drink.
Su'esu'ega: The background of the project is about Akimbo's cafe expects to launch a special coffee craft beer with E.T.Brewery in the summer. The product focus on the young consumer. After confirming the way of cooperation on both sides, we found that there is no packaging design of coffee or beer on the market uses a hand illustration drawing. That is a surprise for designing Akimbo Coffee Beer. The hand drawing illustration is an advantage style for Akimbo Coffee Beer. The unique hand drawing illustration style also attracts lots of fans for Akimbo Coffee Beer. We decided to develop a relaxed and lively effect on the design except for the necessary information. As we expected, and once the product launched, it immediately becomes popular in the young generation in Shanghai and Shenzhen.
Fa'aosofia: The idea of the project is inspired by a summer trip to the seaside. In addition, a lot of previous liquor labels brought out a lot of design inspiration for this project. The design combines a relaxed and lively illustration style with the retro font design. The result of the packaging design seems retro and fashionable.
Umi o le Poloketi: The project started in September 2018 and finished in October 2018 Shenzhen.
Fa'agasologa o Galuega: Although the launch date of the co-branded beverages is approach ending of the summer. However Shenzhen is still under high temperature. We would like to design a refreshing effect on the packaging. The design tries to continue the relaxed experience effect as the moment as drinking ice beer in summer. The story of the illustration design is about the icon of Akimbo, Leonardo da Vinci and E.T.Brewery’s alien who went to the beach to surf and play.
Sui o le 'Au: Designer: Wen Liu
Designer: Kaichen Xie
Designer: Weijie Kang
Fa'aaloaloga o Ata: Image#1: Creator Wen Liu, Akimbo Coffee Beer, 2018
Image#1: Illustration Kaichen Xie, Akimbo Coffee Beer, 2018
Image#1: Illustration Yawen Dai, Akimbo Coffee Beer, 2018
Image#1: Creator Weijie Kang, Akimbo Coffee Beer, 2018