O le mamanu Kratistos Shopper Bag Afifiga e Konstantinos Chamamtzis o se manumalo maualuga tele o le fa'ailoga mamalu 2026 A' Design Award Uʻamea i le Vaega Tauva Mamanu Afifi.
UʻameaAfifi· 2026
Kratistos Shopper Bag Afifiga
na mamanuina e Konstantinos Chamamtzis
Tagata Fa'atau: Kratistos by Costis
Manumalo o le A' Design Award Uʻamea i le Vaega Afifi
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #177263Le Mamanu
E Uiga ia Kratistos Shopper Bag Afifiga
Ua faaali mai e Kratistos lana ato faatau uati taulima fou, na musuia mai le faailoga taʻutaʻua o le mataitusi A a le faailoga tau pisinisi, lea e faatusa i amataga fou ma le tulaga sili. O le mamanu tulaga ese o le ato e tuufaatasia ai ata ma le lipine ina ia faaali malosi mai ai le faailoga pe a uuina, ma suia ai le afifiga e avea ma faailoga o le faasinomaga o le faailoga tau pisinisi. O le tufuga saʻo lelei na mautinoa ai le ogatusa atoatoa o ata ma le lipine, ae o le faatusatusaga maʻoti o lanu na foia ai faafitauli o mea faitino. O lenei ato faatau ua faatuina ai se tulaga fou mo le faailogaina o le faailoga tau pisinisi i se auala fatufatuaʻi.
Le Fa'ailogaina
E Uiga i le A' Design Award Uʻamea
O le A' Design Award Uʻamea na manumalo ai Kratistos Shopper Bag Afifiga, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Kratistos Shopper Bag Afifiga e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Kratistos Shopper Bag Afifiga ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- This shopper was meticulously crafted to complement the packaging of the corresponding wristwatch. The design concept ingeniously recreates the A logo of the watch by merging the bag graphics with its handle. When the customer holds the bag, the fabric ribbon extends, forming the upper part of the A. Combined with the printed lower half, the complete logo is revealed, cleverly showcasing the brand in a dynamic, engaging manner.
- Fua & Fa'apipi'i
- Shopper Dimensions: Length 330mm x Width 220 mm x Height 300 mm. Weight 250gr. At the points of written details, the paper is satin opaque. Hot stamping method. Japanese type closure. Fabric handles in gros grain 2 pieces, height of 50 mm x 50mm, matching color with the inside part of the shopping bag.
- Fa'ailoga
- shopper bag, kratistos, A, functionality, branding, luxury
- Tekonolosi Gaosiga
- Following its conceptualization, the shopper was first sketched, then a paper prototype was crafted to assess handle length—a crucial factor for branding impact. The design was digitized, and multiple samples were produced. Rigorous testing with stamping techniques was conducted to achieve the distinct Tyrrenian Bordeaux logo color and the titanium-inspired gray background, reflecting the titanium elements of the watch.
- Lu'itau o le Mamanu
- The primary challenge was to achieve precise alignment between the graphics of the shopper and the ribbon height, as to showcase effectively the A logo while maintaining carriage functionality and user-friendliness. Additionally, matching the exact brand color was difficult due to the large coverage area, the sensitivity of the paper material, and the hue of the color, requiring careful experimentation and adjustment throughout the process.
- Su'esu'ega
- After studying paper shopping bags for other brands, I developed the concept of engaging customers in promoting the product logo. Once the idea was sketched, I conducted extensive tests with various samples to achieve precise alignment between the graphics and the length of the handle. A renowned Italian luxury packaging company, with two generations of expertise, digitally rendered and took on the project. We also experimented with multiple stamping techniques.
- Fa'aosofia
- The inspiration was drawn directly from the logo of the brand, with the letter A serving as a central element. As the first letter of the Western alphabet, A signifies new beginnings and stands as a universal symbol of excellence, perfectly aligning with the brand identity and aspirations.
- Umi o le Poloketi
- This project started in June 2024 in Athens, Greece and was completed in February 2025 in Alessandria, Italy.
- Fa'agasologa o Galuega
- The Kratistos shopping bag not only serves its function as packaging but also reflects the creativity and diversity of the brand through its unique design. By integrating the graphics and ribbon to form the iconic A logo, the bag becomes a strategic branding tool, effectively elevating it beyond conventional packaging and actively promoting the brand wherever it is carried.
- Pateni
- LOGO
1. WIPO, MADRID, International registration No. 1551535 (A KRATISTOS), 09/03/2021. Published in the WIPO GAZETTE OF INTERNATIONAL MARKS No. 27/2020.
2.Greece, Secretary of Investment, ΕΞ 933 / 08-02-2021
3.Trademarks Registry, Government of India, International 1551535, India 4680033, 12/05/2021, Konstantinos Chamamtzis
4. Federal Service for International Property (Rospatent), 1551535, 16/12/2020, Konstantinos Chamamtzis
5.United States Patent and Trademark Office, Reg.
No. 6,413,694, Jul. 13, 2021, Konstantinos Chamamtzis
6.WIPO, MADRID, notification for the BERN Office 21/02/2022, Konstantinos Chamamtzis - Fa'aaloaloga o Ata
- Image #1: Photographer, Lantzounis Dimitrios
Image #2: Photographer, Lantzounis Dimitrios
Image #3: Photographer, Lantzounis Dimitrios
Image #4: Photographer, Lantzounis Dimitrios
Image #5: Photographer, Lantzounis Dimitrios
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