Samarqand Afifiga o le Baklava e Sajad Izadi

O le mamanu Samarqand Afifiga o le Baklava e Sajad Izadi o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.

ArioAfifi· 2025

Samarqand Afifiga o le Baklava

na mamanuina e Sajad Izadi

Tagata Fa'atau: Hekayat Qand Parsi

Manumalo o le A' Design Award Ario i le Vaega Afifi

24,347

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #170163

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Samarqand Afifiga o le Baklava

O le Samarqand o se mamanu afifiga mo le baklava a Qazvin, o se suamalie masani a Iran e faia tele mai pistachio ua olo. O le pusa pepa malō e lomia i le offset ma se faavae UV ma faamaeʻaina i se ufiuf i matte e faavae i le vai e fatuina ai se ituaiga e mafai ona lagona pe a paʻi i ai. O le faamaualuga o mamanu (embossing) e faaopoopo ai auiliiliga ma le taulaʻi i vaega filifilia, a o lanu meamata uʻamea ma le auro e faailoa mai ai le tāua. O le ataata e tuufaatasia ai sitaili masani ma sitaili faaonapōnei a Iran, e faaaogā ai ata o pistachio ma foliga taimane e faamanatu mai ai le foliga o le keke. E ofoina atu foʻi se pusa e tasi le iunite mo faatauga laiti.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Samarqand Afifiga o le Baklava, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Samarqand Afifiga o le Baklava e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Samarqand Afifiga o le Baklava o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Baklava Qazvin is one of the most valuable traditional sweets of Iran.
This pastry is made up of more than 90% edible nuts, with powdered pistachios being its main base.
The brand archetype is careful, as one of the characteristics of this archetype is generosity and trustworthiness. Another archetype is the Sage, which symbolizes an old man,a wise, scholarly, and knowledgeable character who believes in knowledge.
Fua & Fa'apipi'i: Width: 260mm Depth: 38mm x Height: 200mm
Fa'ailoga: Packaging design, Art, Sweets , Baklava, Design, Graphic Design, Illustration, Iranian Illustration
Tekonolosi Gaosiga: In the packaging printing, a matte coating technique on cardboard and water-based materials has been used to create a tactile texture.
In some areas, embossing has been employed to draw attention, create focus, and add more detail.
Offset printing with UV base was used for this project.
The metallic nature of the green and gold colors conveys a greater sense of value to the audience.
Lu'itau o le Mamanu: Combining art with the printing industry has always been challenging.
Researching printing materials and controlling them must always be accompanied by prototyping, which the designer must do several times.
However, the real difficulty lies in figuring out how to use art in service of the market in a way that is acceptable to people.
The designer always reaches the final conclusion by experimenting with different ideas, evaluating them, and consulting with market experts.
Su'esu'ega: Baklava is one of the most expensive pastries among sweets, but aside from the quality of the product, luxurious packaging could greatly contribute to its sales.
To make purchasing in smaller sizes possible, single-unit packaging has also been designed.
Combining authentic art with modern industry can create something truly remarkable.
Fa'aosofia: In Iranian legends, winged angels were depicted as the source of knowledge on Earth.
They were knowledgeable in the sciences of astronomy, medicine, and geology.
The designer has attempted to use this character for the brand, as it has been a suitable source of inspiration for its archetype.
This wise old man is generous and brings blessings from the heavens to the people of Earth.
Umi o le Poloketi: The project started in August 2023 in Qazvin and finished in March 2024 in Qazvin and was launched in the Iran market.
Fa'agasologa o Galuega: The design style of this product harks back to Iran's past, combining both traditional and modern illustration styles, though both are inherently Iranian.
Images of pistachios are used throughout the design, with green being the dominant color, evoking freshness and the pistachio itself.
Diamond-shaped patterns are predominantly used, reflecting the final shape of the baklava.
The dreamlike quality of the imagery stems from the mysterious nature of the archetype of the old angel.
Sui o le 'Au: Graphic Designer: Sajad Izadi
Fa'aaloaloga o Ata: Graphic Designer: Sajad Izadi